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Garage

Campaign
Agency Network: 
Published/Aired: 
November 2009
Sofia Bank:  Garage

Description

Print advertisement created by King, Finland for Sofia Bank, within the category: Finance.

Caption

Wealth. It's about attitude.

Advertising Agency: KING Helsinki, Finland
Art Director: Anne Rusanen
Copywriter: Mikko Eskelinen
Planner: Tobias Wacker
Graphic Designer: Teemu Kurko
Account Director: Daniel Tuori
Photographer: FLC 415
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JamaisVu's picture

How do they make such beautiful painting-like photographs?

JamaisVu
Activity Score 408
everartz's picture

this is called the HDR "high dynamic range" and you can achieve it on photoshop, but of course you need a good photo to start working on it, and i agree that the visual is awesome..

everartz
Activity Score 7613
Art Director |

| everartz |

munirgee's picture

Agree...

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Jon-Paul Mountford's picture

It's mostly lighting.
that and a careful muting of the tones (note the absence of bright colours)

HDR is a way to extend tonal values into unreal areas, and has little to do with this.
It's definitely a composite check out where the boot isn't as "on the tyre" as it could be.

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

JamaisVu's picture

And is it the art director's or the photographer's jobs to create this effect?
Great photos, by the way.

JamaisVu
Activity Score 408
Guest's picture

Sorry Captain, this isn't HDR.

This is a lot of post with more than a few different images dropped in.

HDR is extending the detail range of one image.

This is also the only one of this campaign that I think worked. The other two are too vague about the characters. Here we can see that this person isn't ACTUALLY wealthy. but holds himself as if he were.

Guest
satrianee's picture

This is the first time I enjoyed such a mess.

I love the idea showing itself perfectly behind that beautiful line. Sooo "finance-free" banking ad. So cute, so great! Congrats!!!

satrianee
Activity Score 3748
Guest's picture

why every ad of this century look just like a videogame, thats why little boys a girls create unattainables ideals. PHOTOSHOP its just damaging our society.

Guest
leochica's picture

Why every ad just looks like a videogame, thats why every child create unattainables ideals. PHOTOSHOP is killing our society, thats why why fewer and fewer people believe in our profession, because. An excellent example of what advertising without sense do, is dove campaign

leochica
Activity Score 5
politecnico grancolombiano
leochica's picture

Why every ad just looks like a videogame, thats why every child create unattainables ideals. PHOTOSHOP is killing our society, thats why why fewer and fewer people believe in our profession, because. An excellent example of what advertising without sense do, is dove campaign

leochica
Activity Score 5
politecnico grancolombiano
Guest's picture

Thanks for your comments. We made a small "making of" video of the post production phases. Check it out at:

http://www.youtube.com/watch?v=NYmo_t4JOIo

Guest
maxiiphemmy's picture

i think the ad concept is ok

maxiiphemmy
Activity Score 57
Wael Azzam's picture

good concept and art direction, I like the details

Wael Azzam
Activity Score 32
Creative Director at connect
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