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Beautiful, 2

Campaign
Agency Network: 
Published/Aired: 
September 2013
Sodimac:  Beautiful, 2

Description

Print advertisement created by FCB, Chile for Sodimac, within the category: House, Garden.

Caption

Your house wants to look beautiful too.

Advertising Agency: MayoDraft FCB, Chile
Creative Director: Andrés Díaz
Art Director: Andy Tobar
Copywriter: Andrés Díaz
Illustrator 3D Artist: Christian Maldonado
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Shawali's picture

Totally forced and it doesn't show any benefit.

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture

Concept fail.,

kleenex
Activity Score 58797
Web Designer/Developer
eins-eins-null's picture

advertising for advertisers; i don't think it will work. apart from that, i kind of like it. it connects two of the biggest sexual stereotypes and the claim has a point (not a strong one, but a point). it's hard to make good ads in that clear look these days.

eins-eins-null
Activity Score 896
Copywriter
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