Advertisement

Tea Society

Agency Network: 
Published/Aired: 
January 2018
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea: Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society
Society Tea Print Ad - Tea Society

Description

Society Tea is a 25 year old regional Indian brand with a big market share (over 40%) in its region and a loyal customer base. It now aspires to have a national appeal as it grows beyond its core region. The brand wanted to achieve this with a new brand campaign. Serendipitously, the idea was sitting plum in the brand name itself. Flip Society Tea and it becomes Tea Society. And India is a Tea Society. Every region in India is passionate about their tea and has its own nuances in the context of how tea features in everyday life. This flip of the brand name gives the brand a slingshot moment in terms of owning the category codes itself.
Since the idea was about capturing the nuances of tea, we wanted the execution to be like a photo essay. The lens was 'Everyday Surrealism'.

Print advertisement created by Black Swan Life, India for Society Tea, within the category: Non-Alcoholic Drinks.

Caption

For the Tea Society Called India

Advertising Agency: Black Swan Life, Mumbai, India
Art Director: Naisho Abraham
Copywriter: Sukumar Menon
Photographers: Rakesh Haridas, Palani Mohan
Brand Strategist: Rasika Banerjee
Account Manager: Prathyush Menon
Marketing Head: Karan Shah / Amar Tea
Log in or register to post comments

Highest Rated

kleenex's picture

nice set of ads.

kleenex
Activity Score 58377
Web Designer/Developer
kleenex's picture

nice set of ads.

kleenex
Activity Score 58363
Web Designer/Developer
hotfish72's picture

Amazing photography work, nice campaign!

hotfish72
Activity Score 154
Creative Director
Advertisement
Featured Content

Latest Collections

Advertisement
Save 20%