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Davosk's picture

A double page spread for soap on a rope? Hmm. Who's the target group? Wtf, I like it.

Davosk
Activity Score 4811
Art Director
Zed's picture

Prisoners, soldiers, campers and scouts can be some of them :-) It's also good for home use, (not to mention people with mobility problems), but not much people use soap bars these days. Good line and good art direction, It can surely make you remember the product.

Zed
Activity Score 178
Art Director |

-- http://zero-zed.blogspot.com --

TRICKY's picture

guantanamo detainees

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

beesure's picture

its really funny. i like it.

beesure
Activity Score 34
Art Director |

no stress.

jaws of wan hoon's picture

I like it, I like it, la. It's jaw dropping.

jaws of wan hoon
Activity Score 74
Advertising
super calibara's picture

Is there another version for us?

super calibara
Activity Score 176
Ho Chi Minh City
thony troll's picture

Hmmmmf

thony troll
Activity Score 42
Jakarta
fractalrene's picture

Extra points for the photography.

fractalrene
Activity Score 1504
Copywriter
Big Friendly Monster 822's picture

hahahaha yeah, better not drop the soap! nice one, really made me laugh

Big Friendly Mo...
Activity Score 159
Art Director
TheWordOnTheStreet.'s picture

He still looks scared tho, maybe because the soap looks like a tampon.
Nice job.

TheWordOnTheStreet.
Activity Score 35
Art Director
everartz's picture

+

everartz
Activity Score 7613
Art Director |

| everartz |

ryudo's picture

Don't pick up the soap when your inmate purposely drop it or else.... aaaaaaaaaaaaaaaaaaaoooooooooooooooooow. nice

ryudo
Activity Score 29
Graphic Designer at Ad Planet Group Singapore
hadrianapolis's picture

Didn't like it.

hadrianapolis
Activity Score 733
cortescreativo's picture

i think the great issue of this ad is the photo, cause i think its the first idea for a product like a soap on a rope that obviusly got as function not to fall of the hands.... well, that's why i think, maybe im wrong :P

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

cortescreativo
Activity Score 118
Art Director |

(miguelandréscortés / Graphic Creative / Y&R)

Uabi's picture

I googled "Gahns Soap on a Rope" and the only results I received were links to this ad. Hmmm? So, you spent all that money on a SCAM AD.....TRUCHO DE LA PUÑETA

Uabi
Activity Score 38
Copywriter
Sigge's picture

Do you know how to use Google Uabi?

http://www.gahns.se/se_badkloss.htm

Sigge
Activity Score 2
BATES Y&R
AXAY555's picture

Can any1 explain me this ad i didnt get the idea

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
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