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push78's picture

good one.... realy nice...

push78
hang-the-dj's picture

Now that, ladies and gentlemen, is how to do a proper scam ad.

Good insight, brilliant line.

hang-the-dj
Activity Score 1262
Copywriter
derrick_guest's picture

yeah, a scam to sell a taboo and not the gym.

derrick_guest
hang-the-dj's picture

Huh?

This sells the gym perfectly.

I think there are a lot of people here who think a bit too hard about the ads they're critiquing and put way to much emphasis on irrelevent elements.

Work it out people- it's funny, it's simple and it's good.

hang-the-dj
Activity Score 1262
Copywriter
cp's picture

gays in gym?

cp
Activity Score 354
Creative Director
derrick_guest's picture

Spot on. So I guess this makes an ad for promoting what?

derrick_guest
smudge23's picture

Muscle boys...

smudge23
Activity Score 171
Copywriter
goldhism's picture

Please don't get it wrong gays, this is not about masturbating or any sexual meaning. This simply about having the confidence not to fall when u have huge fats and you have to grab the soap on the floor. Really nice thought for a scam ad hehehehe

goldhism
You are wrong my friend's picture

A fat guy? Wrong! What planet are you from? If that were true, why is this in the shower? Why the soap? Why not shoot some guy on dry land too fat to pick up a coin off the ground. Get real! It's about having the confidence to kick some guys ass if he tries something funny while you're bent over in the shower. It's selling being shape to kick-ass, but the entire premise is based on the old joke about not bending over to pick up the soap in prison. Which is all about gay sex. Period.

You are wrong m...
loonybrat's picture

Is that guy standing on the wall??
poooor idea, pooooor art directon. Pooooor scam.

loonybrat
ivan's picture

Not on the wall. On the floor.

ivan
Creative Director at Ads of the World
Alastair W's picture

yes, you can tell he's standing on the wall because of the drain. the drain to let all the water out. the water that falls to the wall.
gravity's funny like that.

Alastair W
Activity Score 20
BJ's picture

gym in prison

BJ
Activity Score 102
picturejockey's picture
picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

Bauducco's picture

Well done, but I don´t know if this ad would make anyone want to the gym.

Bauducco
Activity Score 297
Copywriter
ivan's picture

Being able to defend yourself from being raped is quite a strong argument.

ivan
Creative Director at Ads of the World
Enzo's picture

Going to gym to get raped is not. :P

Enzo
darrenalawi's picture

Very amusing, but like Bauducco says it would make anyone join a gym.

darrenalawi
Activity Score 146
Web Designer/Developer at Barrington Sports |

Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog

CC3's picture

I guess if you are opening a Gold's Gym on Pelican Island this ad would be relevant, otherwise it is cheap and easy, low hanging fruit.

CC3
manu23's picture

I find it quite brilliant. This is one good ad. no matter how you try to view it, it's the same ad... wether is for a guy so strong because he goes to the gym that he can now defend himself from a bathroom rape. or he has his ass so built up, noone could enter as he grabs the soap from the floor. or a guy......confident enough to take a shower ina public place...or a guy who can now pick the soap from the floor because he's now fit enough,.....either way..... it's great

manu23
Activity Score 26
Copywriter
resetblog's picture

i like it!
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http://www.resetbyreset.com/blog
design daily update | resetblog

resetblog
Activity Score 14
Graphic Designer |

--------------------------
http://www.resetblog.com
--------------------------
design daily update | reset blog

Spanky's picture

old joke. seen it used in a oz ad and as ambient media for a gay festival. kind of loses its punch the third time around.

Spanky
Activity Score 4899
Other
rainman's picture

This is a funny ad. Muscleheads would be amused, this is right for Gold's clientele.

rainman
Activity Score 267
Art Director
Headlesshorseman's picture

Very funny and unexpected. Well done.

Headlesshorseman
Activity Score 22
Copywriter
Maxwedge's picture

Think I'll be staying away from that gym, bottoms to the wall.

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

protex.happydent's picture

nice one it took time for me but isn't that what it is suppose to be

protex.happydent
Activity Score 30
Copywriter
protex.happydent's picture

nice one it took time for me but isn't that what it is suppose to be

protex.happydent
Activity Score 30
Copywriter
lamz's picture

ooooh! got it now..

lamz
Activity Score 208
CC3's picture

So wait, is this a public shower, home shower, prison shower, what?
"The confidence to do what you need to?" Like pick up soap and not get anal raped? Where the f*ck is the person in the ad hanging out anyways?
Getting raped at my gym has never been a concern, but judging by the positive comments to this "ad" I guess my gym is tame in comparison to the ones some of these folks work out in.

Looks and feels VERY jr. This ad may make your buddies giggle (along with the condom, jelly belly and tabasco ads in your book) Good luck with the job hunt

CC3
PaulyG_fill in the blank's picture

not a great line. adds zero insight to the idea. I'd like to see how this line would work with other executions, because to me it's strictly a one-off.

the idea that 'you can now do what you need to' is fine, but give us some other ways to convey that message.

PaulyG_fill in ...
Activity Score 1148
Copywriter
PaulyG_fill in the blank's picture

not a great line. adds zero insight to the idea. I'd like to see how this line would work with other executions, because to me it's strictly a one-off.

The idea that 'you can now do what you need to' would work fine, if they had tried to find the bigger picture. What are other things that we 'need' to do that being stronger will help accomplish? This just ain't doin' it.

Show me another way to show the same message, one that I can actually relate to (shower rape isn't a major concern of mine. I'm a skinny guy, and I'd still bend over and pick up the soap because nowhere besides prison is this really a danger), and I might be sold.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Busted!'s picture
Busted!
hang-the-dj's picture

Does this already exist?

hang-the-dj
Activity Score 1262
Copywriter
dew drops's picture

i like it witty

dew drops
Activity Score 90
Copywriter
Guest's picture

At first I thought it was homophobic and puerile. Then I realized that it could be refering to intelligence as well as physical prowess. Gold's is promoting itself as the choice of intelligent people who realize that gays aren't going to pounce on you and rape you just because you bend over in the shower. Only immensly stupid people, people with incredible insecurity about their own masculinity, or prison inmates, worry about getting raped in the shower. For chrissake, even if Gold's is supposed to be popular with gays doesn't mean that it's no holes barred (pun intended). Grow up.

Guest
Guest's picture

very, very, very unclear

Guest
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