Tissue

Agency Network: 
Published/Aired: 
December 2007
Soakies:  Tissue
Soakies Print Ad -  Tissue

Description

Print advertisement created by McCann, India for Soakies, within the category: House, Garden.

Caption

Super absorbent tissues.

Advertising Agency: Mccann Erickson, Mumbai, India
Creative Director: Prasoon Joshi
Copywriters: Pk Anil, Prasad Venkatraman
Art Directors: Kapil Tammal, Sandesh Kambli
Photographer: Shekawat HS Photography
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tushar_98920's picture

what does it mean??

tushar_98920
Activity Score 35
sir.j.j.institute of applied art
ivan's picture

You just need little paper.

ivan
Creative Director at Ads of the World
debu purkayastha's picture

d-uh!

debu purkayastha
Activity Score 84
Creative Director
viresh's picture

nice..

viresh
Activity Score 165
Art Director at epic cycle
talay's picture

forced...

talay
Activity Score 266
mgemini creative works / istanbul
Martijn's picture

Student work?

Martijn
Activity Score 1876
Copywriter at nurun |

https://twitter.com/Martijndotfr

unaquestionediali's picture

do you usually use something to absorb what comes out of your ass???

unaquestionediali
Activity Score 482
Copywriter |

-----------------------------
in advertising SCRIPTA VOLANT
-----------------------------

Bye's picture

Unless everyone in India has diarrhea all the time this ad makes no sense, unless it's just for women. The photography doesn't make me very happy either.

Bye
Activity Score 1464
pais's picture

India, please stop advertising and stick to your callcenters.

pais
Activity Score 49
TBWA
Ad_Man's picture

man, that was really offensive...

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Tinglow's picture

Regardless of me being an Indian,
I request you'll to stick to valid criticisms on the AD alone. Please don't force your dim wits on the page. I too don't like the ad But Pais, it would have been better if you had shown your smartness with your P.O.C on the ad, rather than trying this hard to be funny with an air-headed cranium that you've got.

Tinglow
Activity Score 612
Chennai |

---
It comes just like that!

debu purkayastha's picture

hey frienchie... need a wedgie?!!

debu purkayastha
Activity Score 84
Creative Director
tridipnandi's picture

I think u hv lost ur job ... we have lots of opening here in india in BPOs ...wanna a try ur l(*)uck u french_ass???...

tridipnandi
Activity Score 216
Art Director at Lowe Lintas
BOOBJOB LOOBCANNON's picture

France, please stop whining and stick to losing wars.

BOOBJOB LOOBCANNON
Activity Score 1818
Other |

We're going to need more lube.

Charlie Pratt's picture
Charlie Pratt
Activity Score 423
Mr.Top's picture

I would like to see the finger after cleaning.... YUM.

Mr.Top
Activity Score 722
360 grados's picture

goog idea but bad execution, i dont understand in the first look !!!

360 grados
Activity Score 305
Graphic Designer
Zeus's picture

you only need a little bit to wipe your ass...?? you gonna get your fingers dirty jajajaja

Zeus
Activity Score 900
somewhere
whitespace's picture

If it was absorbent enough to wipe semi-solid sludge it should be used as a pantyliner.

whitespace
Activity Score 1947
Creative Director
porkchop's picture

this ad does not show truth at all. show me the real product.

porkchop
Activity Score 15
second_creator's picture

nice

second_creator
Activity Score 752
Copywriter |

copywriter

Crisp One's picture

this also could be an ad for Imodium AD

Crisp One
Activity Score 1989
Other at New York
adamrich's picture

I don't normally use toilet paper for absorbing water, if this was for kitchen towel then yeah it would work. The fact this tiles are crap coloured doesnt really bode to well with me.

adamrich
Activity Score 48
BJL Manchester
ram.rod's picture

Real shit by Prasoon once again.
English is not your domain.
Stick to Hindi you fart.

ram.rod
Activity Score 46
philosopher/dubai
bulb's picture

people, react or give your comments on ideas not on people and country. i think, ram has some personal pangaas with prasoon. my humble suggestion to ram is 'don't show your angst here pl.'
anyway, idea: ?
presentation: ok
scam: 10/10

bulb
Activity Score 6
Saatchi Makak's picture

Badddddddddddddddddd

Saatchi Makak
Activity Score 246
Singapore
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