Malt liquor

Campaign
Agency Network: 
Published/Aired: 
March 2010
So Hip It Hurts:  Malt liquor

Description

Print advertisement created by Saatchi & Saatchi, Canada for So Hip It Hurts, within the category: Recreation, Leisure.

Caption

Nothing 80 proof malt liquor can't fix.
Free shot with purchase over 80 bucks.
So Hip It Hurts.

Advertising Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Marissa Mastenbroek
Copywriter: Lyranda Martin-Evans
Photographer: Bryan Helm
Retoucher: Mark Tyler, Stir
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bad astronaut's picture

This ad suffers from So Hip It Hurts' lack of branding . If I didn't research that it was for a skateboarding shop, I'd think it was about alcoholic hipsters who were reenacting a scene from American History X.

bad astronaut
Activity Score 528
Pedestrian's picture

Haha, is that what the ad is for? They did a crap job at explaining that. I thought it was some kind of "helmet awareness" ad.

Pedestrian
Activity Score 492
ek kanya's picture

i thought it was about driunk driving. lets keep branding complete plese.

ek kanya
Activity Score 806

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Phil Lestino's picture

Don't like this one message is confusing....looks like drunk driving?????

Phil Lestino
Activity Score 1654
xcreativity's picture

confusing and i think it's just scary

xcreativity
Activity Score 2356

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

shitmonk's picture

so how does a helmet protect your mouth?
this only says "don't fall face first into concrete or u might loose a tooth"
i also agree with bad astronaut, american history X crime scene.

shitmonk
Activity Score 455
MindDrift's picture

I don't think it's bloody falls that attract people to skateboarding.

MindDrift
Activity Score 1154
Art Director
rolling.stone's picture

a bit disgusting

rolling.stone
Activity Score 2731
Copywriter at Delhi , India |

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