Also From This Campaign 3
Description
In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Durán, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas.
Print advertisement created by Paz, Brazil for SÓ AÇÃO, within the category: Public Interest, NGO.
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Lorenzo Durán
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
Words = clunk.
Art = swoon.
The Jobless Writer
Will Think for Salary
shot. like it.
"If you are irritated by every rub, how will you be polished?"
— Rumi
Average idea. Great art. Pathetic copy.
Oops! Spoke too soon. Wonder who ripped off who. I assume the link you posted was the original? Thanks for posting.
It is the same artist. (!)
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Crapy copy.
I love the art, I'm a great fan of Lorenzo Durán.
message nt comin thru...not hittin.... this aint arts of the world..though...but it can be started soon
busy.
lovely
Designer Don't Do Different Things
They Do Things Differently