Also From This Campaign 3
Description
In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Durán, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas.
Print advertisement created by Paz, Brazil for SÓ AÇÃO, within the category: Public Interest, NGO.
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Lorenzo Durán
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
I'm with Hadrons. Just give me five minutes on that line :)
The Jobless Writer
Will Think for Salary
Average idea. Great art. Pathetic copy.