Advertisement

Much more than trees, 2

Campaign
Agency Network: 
Published/Aired: 
December 2011
SÓ AÇÃO:  Much more than trees, 2

Description

In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Durán, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas.

Print advertisement created by Paz, Brazil for SÓ AÇÃO, within the category: Public Interest, NGO.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Lorenzo Durán
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
Log in to post comments

Highest Rated

ideas creator's picture

very nice

ideas creator
Activity Score 87
Hadrons's picture

Masterpiece.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture

I'm with Hadrons. Just give me five minutes on that line :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Ramat Ajala's picture

C'mon. Average idea.

Ramat Ajala
Activity Score 800
ideas creator's picture

very nice

ideas creator
Activity Score 87
ishiboy's picture

Average idea. Great art. Pathetic copy.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
Butch's picture
Butch
Activity Score 25
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now