Also From This Campaign 3
Description
Print advertisement created by Paz, Brazil for SÓ AÇÃO, within the category: Public Interest, NGO.
Caption
Don't throw out your books. Donate them.
Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Casa do Pixel
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Casa do Pixel
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
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Mar 11, 2012 - 3:39everartz
i fucking love this campaign.. long live brazil!!
Art Director |
| everartz |
Mar 12, 2012 - 7:15somecopywriter
Great concept would love to see more mature characters in the campaign though.
Copywriter at Boomtown
Mar 13, 2012 - 15:14hoozn
Very smart campaign, and a lovely execution. Book related ads ftw!
Vienna |
who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/
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