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Book Donation, Pinocchio

Campaign
Agency Network: 
Published/Aired: 
February 2012
SÓ AÇÃO:  Book Donation, Pinocchio

Description

Print advertisement created by Paz, Brazil for SÓ AÇÃO, within the category: Public Interest, NGO.

Caption

Don't throw out your books. Donate them.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Casa do Pixel
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
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Highest Rated

mertos's picture

just a good piece of art nothing else

mertos
Activity Score 904
Creative Director
pierrelastname's picture

very nice!

pierrelastname
Activity Score 2869
Copywriter
everartz's picture

i fucking love this campaign.. long live brazil!!

everartz
Activity Score 7613
Art Director |

| everartz |

mertos's picture

just a good piece of art nothing else

mertos
Activity Score 904
Creative Director
Michaelsmagic's picture

good art good concept and simple copy cool!

Michaelsmagic
Activity Score 261
somecopywriter's picture

Great concept would love to see more mature characters in the campaign though.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
hoozn's picture

Very smart campaign, and a lovely execution. Book related ads ftw!

hoozn
Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

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