SÓ AÇÃO

Book Donation, Pinocchio

Campaign
Brazil
Agency Network: 
Paz
Published/Aired: 
February 2012
Posted: 
March 09, 2012
Like
36
Comments
6
Views
296
SÓ AÇÃO: Book Donation, Pinocchio
SÓ AÇÃO Print Ad - Book Donation, Pinocchio

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SÓ AÇÃO Print Ad - Book Donation, Little Red Riding Hood
SÓ AÇÃO: Book Donation, Little Red Riding Hood
SÓ AÇÃO Print Ad - Book Donation, Pigs
SÓ AÇÃO: Book Donation, Pigs
See Full Campaign

Tags

Print Brazil Public Interest, NGO SÓ AÇÃO Paz

Description

Print advertisement created by Paz, Brazil for SÓ AÇÃO, within the category: Public Interest, NGO.

Caption

Don't throw out your books. Donate them.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Casa do Pixel
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
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Highest Rated

mertos's picture
Mar 12, 2012 - 4:22

just a good piece of art nothing else

mertos
Activity Score 904
Creative Director
Like
14
pierrelastname's picture
Mar 10, 2012 - 0:07

very nice!

pierrelastname
Activity Score 2869
Copywriter
Like
12
everartz's picture
Mar 11, 2012 - 3:39

i fucking love this campaign.. long live brazil!!

everartz
Activity Score 7613
Art Director |

| everartz |

Like
5
mertos's picture
Mar 12, 2012 - 4:22

just a good piece of art nothing else

mertos
Activity Score 904
Creative Director
Like
14
Michaelsmagic's picture
Mar 12, 2012 - 5:56

good art good concept and simple copy cool！

Michaelsmagic
Activity Score 261
Like
8
somecopywriter's picture
Mar 12, 2012 - 7:15

Great concept would love to see more mature characters in the campaign though.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Like
10
hoozn's picture
Mar 13, 2012 - 15:14

Very smart campaign, and a lovely execution. Book related ads ftw!

hoozn
Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Like
13
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