Also From This Campaign 3
Description
Print advertisement created by Paz, Brazil for SÓ AÇÃO, within the category: Public Interest, NGO.
Don't throw out your books. Donate them.
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Casa do Pixel
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
I don't like it. For me there's no incentive. Besides - is this really a problem? I can scarcely believe it.
"Little red riding hood is homeless"
What a guilt trip!
If they were Jewish I would understand where it was coming from..
But these ads 'plant guilt' into people for not donating their books and throwing them out instead- that doesn't make the other side read them or appreciate what literature is all about. (they'll end up throwing them as well)
So, for me, the entire guilt campaign is a failure.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Agree with everyone else. Just good art lack of a concept. Seems like a first thought. (5 stars for the good art)
Maybe it's lost in translation so, benefit of the doubt. If not, all they had to do was say "Give books a good home."
I am almost torn asunder by your insightful remarks; if I could re-engineer your mindset or keyboard to such ends that every time I see a comment I make somehow bookended by "ok" with your stamp on, why, I may be almost comedic in my helium proclivity, lighthearted almost!
What say you, that every time you 'ok' an effort from one of these advertising community, that it is a sock donation, to the unfortunate community of opinion-less scared people. Unlike us, me and thee, who can express ourselves further than two fingers eyes-closed on your right hand, say.
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