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Snow white

Published/Aired: 
August 2007
 Snow white
 Snow white

Description

Caption

Melissa bedtime stories

Advertising Agency: BorghiErh/Lowe, Brazil
Art Directors: Erh Ray
Copywriters: Fabio Tedeschi, Omar Caldas
Creative Directors: Erh Ray
Illustration: Platinum
Graphic design: Leonardo Marques
Agency producer: José Ressutti Júnior
Planner: Patrícia Venturini
Art buyer: Adriana Moura
Client service: Zazá Nalde, Tazio Muraro
Client: Paulo Pedó Filho
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Highest Rated

ziriguidum's picture

This is brazillian art direction... what else am I supposed to say.
It's just beautiful!!!

ziriguidum
Activity Score 78
Art Director
sold's picture

hummmm, on this one maybe the product is a shoe...
2 ads seems for a shoe... i think i discovery what product is this about...
great ads!

sold
Activity Score 3379
Copywriter
fractalrene's picture

Indeed, it's about a shoe store: http://www.melissa.com.br/

Whoa, that's some impressive art direction. Love the whole campaign. Rapunzel was my favorite. I think that the jpeg compression messed up the quality of the file, because some areas look washed out (maybe is a calibration setting on my 'puter, but checking doesn't cost you a dime)

The starglows on some lights are "too illustrated", you might let them out. Also, some extra shadow work might help with the volume of some surfaces (the right arm of the guy at rapunzel's tower for example). A little more contrast will benefit the image too.

Brilliant artwork, I can imagine how much work is involved. Well done!

fractalrene
Activity Score 1504
Copywriter
Guest star's picture

oh oh, looks like someone's about to start up a MIDGET FIGHT!
BTW, 'd it be considered as racist if it was saying "snow yellow"?

Guest star
Maxwedge's picture

Lots of work in these, nice stuff. Like the merged illustrated style incl starry glows for that storybook look.

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

shalini ganguli's picture

I think it is a lingerie brand. That definitely is what "bedtime stories" could mean considering whats being highlighted in the visuals.

shalini ganguli
saidukaringa's picture

No comment
Good work never lose

I Like the way of thinking

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

ziriguidum's picture

This is brazillian art direction... what else am I supposed to say.
It's just beautiful!!!

ziriguidum
Activity Score 78
Art Director
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