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Snow globe

Published/Aired: 
April 2007
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24
Views
2114
 Snow globe
 Snow globe

Part of Collection

Caption

winter. You'll miss it when it's gone.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Creative Director: Damon Stapleton
Art Director: Mikko Torvinen
Copywriter: Gokhan Yucel
Illustrator: Fake Graphics
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Highest Rated

nestorespinal's picture

Buen punto el tuyo mi pana... sólo que ya hay en la calle y en todo tipo de medios lo que debemos hacer... creo que este es un simple recordatorio de lo que podemos perder si seguimos en nuestras andanzas...

claro, preciso y conciso ;-)

nestorespinal
Activity Score 28
Graphic Designer
jonathanrioux's picture

Much better than the whale ad. Good use of the concept. Maybe some work should be done on the execution.

jonathanrioux
Activity Score 86
Marketing Manager
bigbadfatmadafaka's picture

Cool but ive seen the direct lions winners of 2006 sorry guys that melted snow man in a bag was better, more impressive and creative.

There Is New Shit Under The Sun. There are still BigBadFatMadaka ideas.

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

rodadv's picture

Ta buenisima, es cruda. Aunque greenpeace y este tipo de cosas, siempre recrimina conductas, envez de decirnos que hacer, podria ser mas efectivo quizas si se dijera que es lo que hay que hacer, para que el mono de nieve no se derrita.

creo yo, humilde opinion.
Saludos.-
www.elcabaret.cl

rodadv
Activity Score 18
Copywriter
nestorespinal's picture

Buen punto el tuyo mi pana... sólo que ya hay en la calle y en todo tipo de medios lo que debemos hacer... creo que este es un simple recordatorio de lo que podemos perder si seguimos en nuestras andanzas...

claro, preciso y conciso ;-)

nestorespinal
Activity Score 28
Graphic Designer
Rog's picture

Cool.
Reminds me of Saatchi UK's 'ignore it and it will go away' world ad/poster.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

creative420's picture

has it not been done before?? guess I have seen something like this for global warming campaign earlier..

Nice execution though.

creative420
Activity Score 279
Copywriter
Chocolat's picture

finally something good for greenpeace!

Chocolat
Activity Score 286
Art Director
mrtalented's picture

"no-snow globe"!!!

mrtalented
Activity Score 2171
Creative Director
picturejockey's picture

Although true but I guess not many people will be inspired to do anything by it.

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

pek67's picture

This has been done last year by Tequila as a direct mailer. Come on guys

pek67
Activity Score 26
Art Director
ivan's picture

I like this ad creatively. My only concern with all the global climate change ads is they are exaggerating the predictions. In general it works in advertising, but it may backfire in this particular situation. People will read and learn the true effects and therefore will reject all overstatements.

Now, I'm not saying that global climate change is something we should not be worried about. But it's not about the winter going away. A few degrees of average global temperature rise will create a havoc in the world, but it won't make winter go away. It will make the sea levels rise destroying all cities next to the sea forcing 20% of the world population to move. This will not only create rising real estate prices, it will create a massive amount of refugees. Rising CO2 will also make the sea more acidic making calcium dependent small creature hard to survive. This will probably change animal and plant life in oceans as we know it. With shrinking polar caps sea currents will also change creating unexpected cool winters and extreme hot summers in different parts of the world. Generally hotter oceans will create bigger storms and hurricanes. These are the things we should be worried about.

If you put these issue in perspective, a claim "snowman no more" seems weak to me.

ivan
Activity Score 12
Creative Director at Ads of the World
popdistortion's picture

Sounds like someone has been doing his homework. They really should let you have a go at the account. But yeah, reading what you just said makes that idea weak... I meant weaker.

popdistortion
Activity Score 1592
elmikel's picture

It's all true Ivan but really in some countries the winter might be without snow...And that is a big change. Even a few degrees can make this change.

So in my opinion, in some countries "snowman nomore" can be a reality.

elmikel
Activity Score 1147
Illustrator
A. J. SMITH's picture

I agree with you.

BUGGERS

A. J. SMITH
Activity Score 2822
ivan's picture

That's true.

ivan
Activity Score 12
Creative Director at Ads of the World
A. J. SMITH's picture

Good thinking, and it works well.

Something a little stale about it however, it does do exactly as it should.

7/10

BUGGERS

A. J. SMITH
Activity Score 2822
SandMan69's picture

If the snow globe was also overflowing onto the table then we might have been onto a winner here.

As it stands, so so.

5/10

.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

sloppy4's picture

dude, sno-globes can't over flow.

sloppy4
Activity Score 1492
SandMan69's picture

Like the rest of the ad was tied to logic.

.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

pek67's picture

Is anybody awake here?!!!! This is the exact same idea as Tequila did. It won a bronze lion last year!

pek67
Activity Score 26
Art Director
SandMan69's picture

But this one is for Greeeeeeeeen Peeeeeeeeeeeeace.

Dude, who's asleep here?

.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

pek67's picture

I assume you are joking? Exact same idea, different client.

pek67
Activity Score 26
Art Director
SandMan69's picture

Exactly. Diferent client.

Dude keep up.

Jeez.

........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

pek67's picture
pek67
Activity Score 26
Art Director
yojimbo's picture

it says "warmest christmas wishes from whybin\tequila".
it's a smart & sweet christmas card.
but the way of thinking is completely different.

they're not the same idea.

yojimbo
Activity Score 58
Creative Director
pek67's picture

Ok, you are joking

pek67
Activity Score 26
Art Director
SandMan69's picture

yeah I was dude.

.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

gibshellenberger's picture

read crichton's 'state of fear.'
as for the ad, the snow globe has been bastardized enough, leave it alone.

gibshellenberger
Activity Score 157
Creative Director
sloppy4's picture

i've actually seen these in a store a year ago. not really an idea, if it's already a novelty.

sloppy4
Activity Score 1492
PaulyG_fill in the blank's picture

This is fine. But it's nothing new. These snow globes have been around for decades. I have one from when I went to Florida, it's a snowman in Florida.

So, while the idea does work, I don't find it that interesting.

PaulyG_fill in ...
Activity Score 1148
Copywriter
el javo's picture

very nice

el javo
Activity Score 4
Other
No fixed abode's picture

Hardly very appropriate for South Africa? Not much snow down there. Agree with Ivan's statements too. A gross over-simplification. Some people even think that no winter is one of the positives of climate change.

The umpire signals 'wide' on this one.

No fixed abode
Activity Score 380
Copywriter
kakaolu's picture

hey, I think this ad would have worked a whole lot better with a strong rational twist. something dramatic and true. like... prepare for
warmest winter in 125 years. nothing more.

kakaolu
Activity Score 52
Copywriter
Spanky's picture

aside from the lack of originality, the problem is it's not exactly true. global warming might actually lead to colder winters in many parts of the world. i'm surprised they didn't know that. or didn't care.

Spanky
Activity Score 4899
Other
SandMan69's picture

Your comment has tested positive for Comment Crotch Crabs. How'd you catch that?

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Spanky's picture

again with the "clever" comments. you're not smart. give up now and save the effort.

Spanky
Activity Score 4899
Other
SandMan69's picture

That wasn't ment to be clever.

Consider your button pushed.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Spanky's picture

it's cute how you follow me around like a puppy. sad. but cute.

Spanky
Activity Score 4899
Other
SandMan69's picture

Urg, this is no longer amusing.

Tie score, I win on away goals.

Bye.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

bright rhino's picture

They do sell these. My grandmother has one in her house. It's a snow globe with a floating snow man hat inside. It's called a Florida Snowman. Seriously.

bright rhino
Activity Score 118
Art Director
fernando lucas's picture

i just have made one just like that with a polar bear last week...
snif...

fernando lucas
Activity Score 8
Art Director
Paruku RabidLeroy's picture

Speaking of which there's another ad involving a snowglobe...
with polar bears inside it.

http://adsoftheworld.com/media/print/hr_macmillan_space_center_polar_bear

Paruku RabidLeroy
Activity Score 112
Other |

I said 'Wooo-hooo.' Happy now?

Guest's picture

Hello! Good Site! Thanks you! khsfenrykg

Guest
gracey's picture

it's a very good concept!

gracey
Activity Score 100
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