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Treadmill

Agency Network: 
Published/Aired: 
April 2008
Snickers:  Treadmill
Snickers Print Ad -  Treadmill

Description

Print advertisement created by BBDO, France for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-Francois Sacco
Creative Supervisor: Edouard Perarnaud, Martin Darfeuille
Art Director: Paul Kreitmann
Copywriter: Alexis Benoit
Photographer: Dimitri Daniloff
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diekatzeimglas's picture

DAMN! NOICE!

diekatzeimglas
Activity Score 16
Copywriter at Hamburg, Jung von Matt
Davosk's picture

Interesting art but I'm not getting the idea. Maybe because I can't read what's on the snickers van apart from never give up which is a line from Nike or something.

Davosk
Activity Score 4811
Art Director
ivan's picture

I like the frozen skier. :)

ivan
Activity Score 14
Creative Director at Ads of the World
chinaski's picture

very nice vusual, but what's the idea? i didnt get it.

chinaski
Activity Score 951
Copywriter
ryzhkov's picture

I guess the idea is "Snickers = endless energy for your activities = makes your downhill endless".

ryzhkov
Activity Score 57
Copywriter
WaZoo's picture

This isn't an ad, this is the poster hanging on my dentists ceiling :)

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Vicomte's picture

Chinaski you´re right: very nice visual, but where is the idea?

Vicomte
Activity Score 287
Copywriter at Copywriter
ivan's picture

You just keep going and going and going with the energy Snickers provides.

ivan
Activity Score 14
Creative Director at Ads of the World
Olafski001's picture

that is indd the idea
pity it is so unclear because i think it is a great idea

Olafski001
Activity Score 1193
Copywriter |
ryzhkov's picture

Dunno, I think it's beside the mark.

ok, snowboarding = 'snickers drive'
ok, the whole thing is quite crazy and supposed to be fun
ok, snickers van always appears on the way, so the character have an opportunity to take another snickers.

But something's wrong.

Probably, it must be about 'snickers break' that allows you to keep the pace.

ryzhkov
Activity Score 57
Copywriter
juba_lp's picture

doesnt anybody see a little similarity between this ad and the pain without borders ones???

its from paris too..

kinda weird..

juba_lp
Activity Score 82
ODoyle's picture

Exactly WTF is going on here? It's like the treadmill idea can sell anything... charity, chocolate bars you name it... no need for new ideas let's just use a treadmill in everything... hey what about using a treadmill!?

ODoyle
Activity Score 260
Art Director
Brainsugar's picture

So bad they did'nt hear you before at BBDO, because they could have use the treadmill idea for the Manix Endurance condom (just after in those pages), and for Total excellium (more Km), and for Freedent long lasting taste, and for...and for...

Brainsugar
Activity Score 1631
Copywriter
SandMan69's picture

Back to back ideas?

Are you trying to say something Ivan? ;)

"Make a name, or be defamed"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

ivan's picture

No, it's a pure coincidence.

ivan
Activity Score 14
Creative Director at Ads of the World
Dick Huges's picture

hahahaha the same ideas on a row... the world of advertising never let me down.

Dick Huges
Activity Score 937
Copywriter
Ant's picture

chocolate makes you go cranky!!!
nice nice nice!

Ant
Activity Score 64
Art Director
pretty good's picture

They both look so similar. Has someone been moonlighting in Paris?

pretty good
Activity Score 364
copywriter
Puppie Poppie's picture

This is bloody awesome. I will use this for my DHL campaign.

Puppie Poppie
wing2aska's picture

idea is good but sthing's missing...
maybe could put a logo or a line under

wing2aska
Activity Score 58
copywriter
comfy chair's picture

It's not hard to see where they got their inspiration

http://www.joshkeyes.net/paintings.htm

check the painting about 15 down

comfy chair
Activity Score 2
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