Agency Network: 
April 2008
Snickers:  Treadmill
Snickers Print Ad -  Treadmill


Print advertisement created by BBDO, France for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-Francois Sacco
Creative Supervisor: Edouard Perarnaud, Martin Darfeuille
Art Director: Paul Kreitmann
Copywriter: Alexis Benoit
Photographer: Dimitri Daniloff
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diekatzeimglas's picture


Activity Score 16
Copywriter at Hamburg, Jung von Matt
Davosk's picture

Interesting art but I'm not getting the idea. Maybe because I can't read what's on the snickers van apart from never give up which is a line from Nike or something.

Activity Score 4801
Art Director
ivan's picture

I like the frozen skier. :)

Creative Director at Ads of the World
chinaski's picture

very nice vusual, but what's the idea? i didnt get it.

Activity Score 951
ryzhkov's picture

I guess the idea is "Snickers = endless energy for your activities = makes your downhill endless".

Activity Score 57
WaZoo's picture

This isn't an ad, this is the poster hanging on my dentists ceiling :)

Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Vicomte's picture

Chinaski you´re right: very nice visual, but where is the idea?

Activity Score 285
Copywriter at Copywriter
ivan's picture

You just keep going and going and going with the energy Snickers provides.

Creative Director at Ads of the World
Olafski001's picture

that is indd the idea
pity it is so unclear because i think it is a great idea

Activity Score 1183
Copywriter |
ryzhkov's picture

Dunno, I think it's beside the mark.

ok, snowboarding = 'snickers drive'
ok, the whole thing is quite crazy and supposed to be fun
ok, snickers van always appears on the way, so the character have an opportunity to take another snickers.

But something's wrong.

Probably, it must be about 'snickers break' that allows you to keep the pace.

Activity Score 57
juba_lp's picture

doesnt anybody see a little similarity between this ad and the pain without borders ones???

its from paris too..

kinda weird..

Activity Score 82
ODoyle's picture

Exactly WTF is going on here? It's like the treadmill idea can sell anything... charity, chocolate bars you name it... no need for new ideas let's just use a treadmill in everything... hey what about using a treadmill!?

Activity Score 254
Art Director
Brainsugar's picture

So bad they did'nt hear you before at BBDO, because they could have use the treadmill idea for the Manix Endurance condom (just after in those pages), and for Total excellium (more Km), and for Freedent long lasting taste, and for...and for...

Activity Score 1620
SandMan69's picture

Back to back ideas?

Are you trying to say something Ivan? ;)

"Make a name, or be defamed"

Activity Score 3818
Art Director |

Doin' it for the points

ivan's picture

No, it's a pure coincidence.

Creative Director at Ads of the World
Dick Huges's picture

hahahaha the same ideas on a row... the world of advertising never let me down.

Dick Huges
Activity Score 935
Ant's picture

chocolate makes you go cranky!!!
nice nice nice!

Activity Score 64
Art Director
pretty good's picture

They both look so similar. Has someone been moonlighting in Paris?

pretty good
Activity Score 364
Puppie Poppie's picture

This is bloody awesome. I will use this for my DHL campaign.

Puppie Poppie
wing2aska's picture

idea is good but sthing's missing...
maybe could put a logo or a line under

Activity Score 58
comfy chair's picture

It's not hard to see where they got their inspiration

check the painting about 15 down

comfy chair
Activity Score 2
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