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The peacelord

Agency Network: 
Published/Aired: 
August 2010
Snickers:  The peacelord
Snickers Print Ad -  The peacelord

Description

Print advertisement created by BBDO, Germany for Snickers, within the category: Confectionery, Snacks.

Caption

You are not you when you're hungry.

Advertising Agency: BBDO Düsseldorf Germany
Creative Director: Christian Mommertz
Art Directors: Achim Metzdorf, Karolina Bukowiecka
Copywriters: Martin Knipprath, Sebastian Steller
Illustrator: Achim Metzdorf
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Pedestrian's picture

If you took a normal peace symbol and made it look angry, that might work with the idea. But Darth Vader + peace symbol isn't working for me.

Pedestrian
Activity Score 492
Guest's picture

luv it

Guest
Guest's picture

seriously i thought it was a mercedes ad..

Guest
jackmancer2017's picture

The last real Star Wars movie was released over five and a half years ago. Could we stop the Darth Vader jokes...

jackmancer2017
Guest's picture

Yeah, and let's stop talking about Jesus, that was about 2000 years ago, and while we are at it, let's stop talking about the godfather, Washington, Hitler, Ghandi, John Wayne, Elvis, the Beatles or any other cultural reference ever. (we can keep talking about lady gaga, for now)

Guest
Guest's picture

cool comment !!!! :D

Guest
Guest's picture

Second that!!!

Guest
jackmancer2017's picture

Yes I can obviously see what you're saying, however Jezus, Washington, Hitler, Ghandi, etc, are still relevant today. I don't think Darth Vader is still relevant today, let alone be relevant for a Snickers ad.

jackmancer2017
Guest's picture

Darth Vader whit peace-face ??? please explain... nice visual, but where is the idea? i dont get it germany....

Guest
Guest's picture

You are not a Darth Vader(Bad Guy I guess) when you are hungry

Guest
Billoughsby's picture

Darth Vader represents war and all that is evil, and when he doesn't get his too-much-sugar fix, he becomes like someone else altogether, someone he wouldn't recognize. He becomes peaceful and loving. So therefore, take away Snickers, take away war and all that is evil!

Oh wait...

Billoughsby
Activity Score 5154
Art Director |

That's it.

LeeHarvey's picture

Ha! That's more like it Billyboy! Tell those jerry's they've made BS again!

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

When I'm hungry I'm pissed off.

But this ad's saying DV's meek as a lamb when hungry. Conclusion: Stuffing his tummy with Snickers makes DV angry.

Guest
Dzsoi's picture

Agree, failed logic on this ad.

Dzsoi
Activity Score 8611
Copywriter
thedesignaddict's picture

I like your visual treatment of these two pop icons. The existing line is a little bit of a let down though - IMO. I thought it was going to be about 'Dark and Sweet. Together at last', or something like that.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Martijn's picture

I like it. Nice strategy and a good copy. Not sure about the visual, looks cheap for a big advertising budget like Snickers.
Why didn't you make a campaign out of it?

Martijn
Activity Score 1876
Copywriter at nurun |

https://twitter.com/Martijndotfr

tytpol's picture

Tytpol likes it!

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

AdiAldo's picture

good copy

AdiAldo
Activity Score 8
Graphic Designer
andyStock's picture

Wow how original - an advert that uses Darth Vader!

andyStock
Activity Score 666
Guest's picture

lame. and wrong.

Guest
Guest's picture

Six people on the team and all of them drinking the cool aid. Sorry, but this makes no sense.

Guest
Colish's picture

Let's mae peace. Vader is a nice person now with the peace sign. Marvellous!

Colish
Activity Score 146
Creative Director
LeeHarvey's picture

Dear Colish there's something wrong with the K on your keyboard! I saw another comment where you said 'I don't lie coca cola..'. Check it out mate, and stop posting your comments twice.

LeeHarvey
Activity Score 3045
Creative Director
Colish's picture

Let's mae peace. Vader is a nice person now with the peace sign. Marvellous!

Colish
Activity Score 146
Creative Director
Billoughsby's picture

Omission of K is forced. First idea. Borrowed interest. Needs to push it.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

Darth Vader? At first I thought it was a German helmet from WWII.

Guest
Guest's picture

Actually, the Darth Vader helmet and Stormtrooper helmets were based on German helmets from WWII

Guest
alexander_bickov's picture

Just great

alexander_bickov
Activity Score 3281
Felicitas_Pauker's picture

I like the fact that being hungry turns you into a different person. So, if you are good you become evil and viceversa. Nice ad, I like it

Felicitas_Pauker
Activity Score 179
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