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Seixas's picture

Ok.

What it is. What it was.

Seixas
Activity Score 95
Creative Director |

"What it is. What it was."

Lip's picture

So simple and funny.

Pedro Paes
www.labomboneracriativa.blogspot.com

Lip
Activity Score 234
the_dejawoo's picture

Same logic as lego, right?

the_dejawoo
Activity Score 98
Copywriter
buckrogers's picture

Not nice!

buckrogers
Activity Score 71
Copywriter
TASTELIFEBETTER's picture

good one!!! good utilization of the white background!!!!

TASTELIFEBETTER
Activity Score 120
STUDENT
nikkii's picture

does the brown mean two men sitting and blue is the fishing pond???
o man! its too far fetched.

nikkii
Activity Score 14
Copywriter at New Delhi
Malala's picture

agree with u. too far.

Malala
Activity Score 295
Art Director |

Malalanayake

Guest commenter's picture

No - the blue is a fishing hole cut in the ice (white background)

Guest commenter
kurtberengeiger's picture

Nice, simple campaign.

kurtberengeiger
Activity Score 7357
Copywriter
tomato_seller's picture

For kids who smoke pot.

tomato_seller
Activity Score 14
copywriter local agency
Nthngmn's picture

"Eskimos"....nice. I tiny lapse of political correctness as well.

Nthngmn
Activity Score 626
Art Director
karaba's picture

i wish i'll understand it one day

karaba
Activity Score 112
Copywriter
darshana's picture

i din't get this ????

darshana
Activity Score 6
Graphic Designer
awenindo's picture

let us assume that the two eskimos are the brown smarties and the white surface is the ice. which would make it quite easy to understand what the blue bit is. right! its water...you see because its so cold, the surfaces of almost all water bodies are covered with ice...so you make a hole and fish through that hole. now don ask me where the fishing rod is and how do the fish survive in the cold. okay? and please don be confused if eskimos don look much like smarties, jus try and use your imagination....

awenindo
Activity Score 215
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