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Campfire

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by JWT, United Arab Emirates for Smarties, within the category: Confectionery, Snacks.

Advertising Agency: JWT, Dubai, UAE
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Guest commenter's picture

This one is nice. It's so obvious. The eskimos ad, however, is a total failure.

Guest commenter
Guest commenter's picture

Oh i absolutely think its brilliant. So simple. It doesnt make sense so its completely what it says: Colourful imagination.
Ill have to agree that this one's a lot stronger than the eskimo one. But nice work!

Guest commenter
Ad_Man's picture

why didn't they use real candies? also, the typo looks bad. not childish, but bad.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest commenter's picture

I agree with you, if they use real candies it'll be more look natural.

Guest commenter
K!w!'s picture

I like better the eskimo one! Simple and has impact

K!w!
Jet Propulsion Lab's picture

Agree. Agree!!
This looks like four brothas trying to pick up a Hispanic chick...

Jet Propulsion Lab
Activity Score 10679
Copywriter
buckrogers's picture

Nice.

buckrogers
Activity Score 71
Copywriter
Malala's picture

nice idea.

Malala
Activity Score 295
Art Director |

Malalanayake

zimo-no's picture

i like it, though it not briliant.

zimo-no
fifilo's picture

Nice but makes me think of LEGO.

fifilo
Activity Score 74
Art director
Guest commenter's picture

Simple stuff works

Guest commenter
AD1014's picture

simple and kind of charming, but at the end of the day, ehhh....

AD1014
Activity Score 307
Graphic Designer at nyc
Vicomte's picture

I think it´s pretty nice

Vicomte
Activity Score 287
Copywriter at Copywriter
Guest commenter's picture

do you get brown smarties?

Guest commenter
NatalieM's picture

A mosaic may have been better.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Tapper's picture

how many times has imagination been done, shit shit shit. This is so lame, there is no idea here, colourful imagination, smarties does not give kids that.

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
capywriter's picture

re-post, or have I seen this in the forum section before?

capywriter
Activity Score 5512
Copywriter at Freelance
awenindo's picture

i like it...very nice and succinct

awenindo
Activity Score 215
Guest's picture

I'm no copywriter but that tag line is way off

Guest
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