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Rodeo Dr.

Campaign
Agency Network: 
Published/Aired: 
December 2009
Smart:  Rodeo Dr.

Description

Print advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Caption

More space on every street. smart fortwo.

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Director: Toygar Bazarkaya, Sebastian Hardieck
Art Director: Karolina Bukowiecka
Copywriter: Peter Engelbrecht
Post production: Zerone
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hufflepoff's picture

Maybe I'm not getting this, but if i am, its not so hot...

hufflepoff
Activity Score 430
Art Director at shwing
doubleoseven's picture

This is actually very smart, but not super-clear. Not everyone will get that there's more space between the letters.

doubleoseven
Activity Score 106
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