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Pollution, 2

Campaign
Agency Network: 
Published/Aired: 
September 2010
Smart Print Ad -  Pollution, 2

Also From This Campaign 2

Description

Print advertisement created by BBDO, Spain for Smart, within the category: Automotive.

Caption

smart, the less polluting car of the world, from just 7.990€

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Carlos Jorge, Félix Del Valle
Art Director: Raúl López
Copywriter: Raúl López
Illustrators: Paco Marcos, Dani Rubio
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Highest Rated

paumarques's picture

Als freaks de la "curve": això és enveja. Pura i dura. Mai aconseguireu treballar amb un client com aquest, ni amb una creativitat com aquesta. Perquè sols sabeu criticar la feina dels altres.

Felicitats Contrapunto!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

helvet.lang's picture

super cheap....
nothing smart.

helvet.lang
Activity Score 152
Copywriter |

the ad which wasn't there

pierrelastname's picture

nothing special...

pierrelastname
Activity Score 2869
Copywriter
Jupiter's picture

wrong curve (wiper)...execution could be better

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

sush's picture

sweet!

sush
Activity Score 566
creative writer and organizer |

sue

andyStock's picture

Agree with Jupiter - that wiper couldn't possibly have followed that curve. There is something here, but it's just poorly executed.

andyStock
Activity Score 666
keithstoeckeler's picture

Such a good message yet the creative doesn't hit.

keithstoeckeler
Activity Score 425
paumarques's picture

Als freaks de la "curve": això és enveja. Pura i dura. Mai aconseguireu treballar amb un client com aquest, ni amb una creativitat com aquesta. Perquè sols sabeu criticar la feina dels altres.

Felicitats Contrapunto!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

What was illustrated in this ad? The road?

Guest
atb2005's picture

I think it's acceptable.

atb2005
Activity Score 13557
Roger Keynes's picture

Clean, simple, like.
Morning, atb!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Miss Copywriter 22's picture

i like it !!!!!!!!!!

Miss Copywriter 22
Activity Score 175
Copywriter
jackmancer2017's picture

It is showing the problem as if it's simple though.

jackmancer2017
Hiperion's picture

Otra gráfica más de smart.
El arte es artificial. Demasiado artificial.
En menos de 5 minutos la habré olvidado.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

wouuuuuuuuuuu

Guest
Guest's picture

fantastic!

Guest
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