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Mountains

Campaign
Agency Network: 
Published/Aired: 
July 2010
Smart:  Mountains

Description

Print advertisement created by BBDO, Spain for Smart, within the category: Automotive.

Caption

New Smart with electronic stability control.

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Carlos Jorge, Félix Del Valle
Art Director: Tontcho Ponsoda
Copywriter: Jose Maza
Illustrator: Paco Marcos
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Highest Rated

Guest's picture

Torres del Paine

Guest
Hiperion's picture

The art is overloaded and artificial, but it's nice

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Hiperion's picture

The art is overloaded and artificial, but it's nice

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
pez's picture

¿eletrónico?... a C is missing... I don't like the layout and this is a very weak work of retouching...

pez
Activity Score 1804
Creative Director
Critic's picture

Agree mountains look artificial.

Critic
Activity Score 271
Copywriter at Slow shutters
Paloma's picture

Bad idea and bad art

Paloma
Activity Score 531
Guest's picture

Torres del Paine

Guest
scarfinati's picture

“Bad idea and bad art”

Bad comment if you dont say WHY.

Art is awesome. Something ive never seen before...

scarfinati
Activity Score 843
Art Director
vijayasawant86's picture

very bad exicution

vijayasawant86
Activity Score 6
L. S. Raheja School Of Art |

vijaya

pharma marketer's picture

new idea, why not ?

pharma marketer
Activity Score 12
Viranica's picture

i like the other version. this one too force

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
Guest's picture

I don't like the idea and execution and retouching and colors... the whole ad

Guest
Billoughsby's picture

It feels pretty good to me. I can't tell you the product, though.

Billoughsby
Activity Score 5154
Art Director |

That's it.

velle's picture

it looks like a smart idea, because it looks really interesting, but no.

velle
Activity Score 1550
Copywriter
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