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Fiat

Campaign
Agency Network: 
Published/Aired: 
May 2015
Like
71
Views
11768
Smart:  Fiat

Description

Print advertisement created by BBDO, France for Smart, within the category: Automotive.

Caption

New smart fortwo. Still only 2.69m.

Advertising Agency: CLM BBDO, Paris, France
Executive Creative Director: Matthieu Elkaim
Creative Director: Eric Pierre
Art Director: Anthony Lietart
Copywriter: Sébastien Duhaud
Photographer: Alex Murphy
Account Director: Séverine Autret
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kleenex's picture

I like the concept.

kleenex
Activity Score 58797
Web Designer/Developer
Yaysayer's picture

So direct it works. Nice one.

Yaysayer
Activity Score 28
underscores's picture

not a winner but nice ads

underscores
Activity Score 335
Arkadiusz's picture

If being the smallest is a real advantage...

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

mcnock's picture

Smart is for two. The other cars are for four. That makes all different: after all Smart isn't as small as it claims to be.

mcnock
Activity Score 28
Copywriter
simonreviews's picture

Basic concept and execution. Definitely not a winner.

simonreviews
Activity Score 568
shitix-'s picture

This looks stupid to me.. Also ad rule #no78: "Avoid comparing brands. During the process, consumers tend to remember the competitor's brand, rather than yours."

shitix-
Activity Score 234
morse's picture

Like it.

morse
Activity Score 18159
Art Director |

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