Also From This Campaign 6
Description
Print advertisement created by BBDO, France for Smart, within the category: Automotive.
Caption
New smart fortwo. Still only 2.69m.
Advertising Agency: CLM BBDO, Paris, France
Executive Creative Director: Matthieu Elkaim
Creative Director: Eric Pierre
Art Director: Anthony Lietart
Copywriter: Sébastien Duhaud
Photographer: Alex Murphy
Account Director: Séverine Autret
Executive Creative Director: Matthieu Elkaim
Creative Director: Eric Pierre
Art Director: Anthony Lietart
Copywriter: Sébastien Duhaud
Photographer: Alex Murphy
Account Director: Séverine Autret
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May 12, 2015 - 6:10Arkadiusz
If being the smallest is a real advantage...
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |
Anna Turkiewicz Advertising Agency
imagination powered by knowledge
May 12, 2015 - 9:26mcnock
Smart is for two. The other cars are for four. That makes all different: after all Smart isn't as small as it claims to be.
Copywriter
May 17, 2015 - 21:38shitix-
This looks stupid to me.. Also ad rule #no78: "Avoid comparing brands. During the process, consumers tend to remember the competitor's brand, rather than yours."
May 18, 2015 - 12:05morse
Like it.
Art Director |
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