Evolution always compacts, Triceratops

Agency Network: 
September 2011
Smart:  Evolution always compacts, Triceratops


Print advertisement created by Conexão, Brazil for Smart, within the category: Automotive.


Evolution always compacts

Advertising Agency: Conexão, Rio de Janeiro, Brazil
Creative Director: Eduardo Silva
Art Director: Adriano Benevides
Copywriter: Pedro Rosadas
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Billoughsby's picture

Nice series.

Activity Score 5140
Art Director |

That's it.

atb2005's picture

No, Billough. I mean it's an ok series, not worth 8 stars. You are designer? What do you think about these garish colors?

Activity Score 13489
Billoughsby's picture

You may be right atb, but I can explain my immediate positive reaction to it very simply: The color and general style is, for me, a welcome antidote to the smoky, plummy, "rich" interior decorator palette, the overuse of tone on tone and neutrals, the Rembrandt lighting, the faux parchment textures and the distress treatments -- in other words, a relief from all the Victorian-holdover affections and fake Naturalism we are asked to apply daily as if Art was an aerosol you shake and spray over a subject. It's that subjective; I won't even call what's going on minimal or pure.


Activity Score 5140
Art Director |

That's it.

Taylormade's picture

Nice one.

Activity Score 400
Justin Evans's picture

The sad truth of the matter is that the rhino is on its way to extinction, just like the dinosaur!

Justin Evans
Activity Score 55
Graphic Designer at REAL | E Media
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