Evolution always compacts, Pterodactyl

Agency Network: 
September 2011
Smart:  Evolution always compacts, Pterodactyl


Print advertisement created by Conexão, Brazil for Smart, within the category: Automotive.


Evolution always compacts

Advertising Agency: Conexão, Rio de Janeiro, Brazil
Creative Director: Eduardo Silva
Art Director: Adriano Benevides
Copywriter: Pedro Rosadas
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thedesignaddict's picture

"Evolution always compacts"

The same will be true for your agency with ads like these. Sorry, this is a terrible campaign.

Activity Score 5403
Art Director at Freelance
blueturtles's picture

wow. you're kinda mean, aren't you?

there is such thing as constructive criticism, since you're going to put time into saying something anyway.

the ads have good insight. i think the idea is there but needs more time and definitely has to be pushed.

copy-wise, maybe brazil has a different way of speaking, if not, maybe the writer should look into the grammar a bit more.

art direction wise, it can also be played with a little.

an idea like this can potentially grab the attention of judges in a show.

go for metal. put a little more time into the execution. it's about 30% done, but don't kill it.

Activity Score 239
Art Director at BBDO
Taylormade's picture

People keep getting bigger and taller. (So really, we need bigger cars than ever.)

Activity Score 408
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