Advertisement

Evolution always compacts, Pterodactyl

Campaign
Agency Network: 
Published/Aired: 
September 2011
Smart:  Evolution always compacts, Pterodactyl

Description

Print advertisement created by Conexão, Brazil for Smart, within the category: Automotive.

Caption

Evolution always compacts

Advertising Agency: Conexão, Rio de Janeiro, Brazil
Creative Director: Eduardo Silva
Art Director: Adriano Benevides
Copywriter: Pedro Rosadas
Log in to post comments
thedesignaddict's picture

"Evolution always compacts"

The same will be true for your agency with ads like these. Sorry, this is a terrible campaign.

thedesignaddict
Activity Score 5403
Art Director at Freelance
blueturtles's picture

wow. you're kinda mean, aren't you?

there is such thing as constructive criticism, since you're going to put time into saying something anyway.

the ads have good insight. i think the idea is there but needs more time and definitely has to be pushed.

copy-wise, maybe brazil has a different way of speaking, if not, maybe the writer should look into the grammar a bit more.

art direction wise, it can also be played with a little.

an idea like this can potentially grab the attention of judges in a show.

go for metal. put a little more time into the execution. it's about 30% done, but don't kill it.

blueturtles
Activity Score 239
Art Director at BBDO
Taylormade's picture

People keep getting bigger and taller. (So really, we need bigger cars than ever.)

Taylormade
Activity Score 408
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now