Evil Costs, Green

Campaign
Agency Network: 
Published/Aired: 
December 2010
Smart:  Evil Costs, Green

Description

Print advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Caption

Don't be scared of running costs.
Smart fortwo. Extremely economical.

Advertising Agency: BBDO Germany, Duesseldorf, Germany
Creative Directors: Toygar Bazarkaya, Ton Hollander
Copywriter: Alexander Busch
Art Director: Joerg Tavidde
Photographer: Jost Hiller (Notes)
Illustrators: Klaus Assmann
Account Supervisor: Dirk Spakowski
Account Manager: Sebastian Schlosser, Thanh Vu Tran, Michaela Huenlein, Guelcan Demir
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RicardoOliveira1987's picture

You've done smarter things...

RicardoOliveira1987
Activity Score 65
Other at CBSInteractive |

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

CuriousPencil's picture

All this says to me is 'money is evil.'
Smart to make a picture out of cash, not smart to try and turn it into an ad. Doesn't work.

CuriousPencil
Activity Score 4225
Copywriter
dadada's picture

illuminaty?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

don't like the idea but execution is very cool

Guest
Guest's picture

this kind of ad works for any brand. Forced, I think.
Este tipo de idea funciona para cualquier marca, no tiene nada que ver con el auto. Lo encuentro super forzado.

Guest
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