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Egg

Campaign
Agency Network: 
Published/Aired: 
November 2009
Smart:  Egg

Description

Print advertisement created by BBDO, United States for Smart, within the category: Automotive.

Caption

Tougher than it looks. Smart.

Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: Pierre Lipton
Copywriter: Pierre Lipton
Art Director: James Clunie
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Adaddicted's picture

SMART!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

KESHAV's picture

idea is good

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
mikeelrapido's picture

Great art and idea!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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CopyRight's picture

I prefer the other two ads, eggs do look tough in a way

CopyRight
Activity Score 713
LeeHarvey's picture

Couldn't have said it better myself. Nice campaign if you skip this one.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

it looks like volkswagen ad.

Guest
silvi's picture

Hubiera usado el malvadisco en otro color que no sea blanco, para que quede cada elemento de colores diferentes.
Lo demás está perfecto.

silvi
Activity Score 4172
Copywriter
komunique8's picture

great ad okie its smart and tough

komunique8
Activity Score 29
Art Director at Kamunique8 |

www.merobarema.blogspot.com

munirgee's picture

I like it, works for me

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

macluvin's picture

I don't understand why everyone likes it. Is it because of the steel structure frame inside of it? If you place that inside a snail, sock, whoopee cushion and so on, would it communicate the same tough idea for you? I'm just not getting these, sorry.

macluvin
Activity Score 397
Art Director
Guest's picture

You're over-thinking this. looks unsafe and goofy on the outside, but in reality is very safe because of it's interior structure. whats hard to get?

Guest
rolling.stone's picture

execution could have been differently too, i.e. egg crushed but not damaged; just a thought

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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