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Balloon

Campaign
Agency Network: 
Published/Aired: 
November 2009
Smart:  Balloon

Description

Print advertisement created by BBDO, United States for Smart, within the category: Automotive.

Caption

Tougher than it looks. Smart.

Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: Pierre Lipton
Copywriter: Pierre Lipton
Art Director: James Clunie
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Adaddicted's picture

no copy required!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

talkingisfree's picture

Agree. Great, however.

talkingisfree
Activity Score 2712
Art Director
royschellekens's picture

Like your username says: we are all advertising addicts. I think we can not expect consumers to understand this without a tagline! Nice visual concept btw...

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

munirgee's picture

Good Ad !

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

quodavid's picture

TOUGHER THAN IT LOOKS

quodavid
Activity Score 734
chemist's picture

good visual, but i don't think there is a relationship between balloon and the smart... kinda forceful. correct me if i am wrong.

chemist
Activity Score 23
bluebritfan's picture

"smart" is the brand, isnt it?

bluebritfan
Activity Score 47
Advertiser, Copywriter
Guest's picture

god u people are dense. smart is a car.

Guest
Juan Cabral's picture

Simple analogy.... We know BBDO people can think better...

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Chopper's picture

For a balloon the trouble is to blow up and, in this case, the inner armor is useless.
Smart balloon?

Chopper
Activity Score 1015
silvi's picture

Beautiful concept.

silvi
Activity Score 4172
Copywriter
manojchaki's picture

nice

manojchaki
Activity Score 33
Art Director
tirthomitro's picture

this is big time winner

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

I don't really get what the insight here is... The car does not look fragile like a balloon. It looks pretty tough. If the car looked like a beanbag I would see the connection.

Guest
Megalof's picture

Liked it. Simple and plain but works. And i would keep the copy, they need the public to get it in the first 5 seconds.

Megalof
Activity Score 54
Art Director
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