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Already Turned, 3

Campaign
Agency Network: 
Published/Aired: 
July 2017
Like
105
Views
3445
Smart: Already Turned, 3

Description

The smart fortwo has one of the smallest turning circles available.

It makes you feel as if you already turned the moment you see a reason to turn. The campaign visualizes this unique benefit in a humorous, disruptive and simple way.

Print advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Caption

Turn faster. The smart fortwo.

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Managing Director: Kristoffer Heilemann
Chief Creative Officer / Executive Creative Director: Ton Hollander
Chief Creative Officer: Wolfgang Schneider
Creative Director: Jacobo Concejo
Art Director: Martino Monti
Copywriter: Schakir Islamow
Illustrator: Jesús Fernández
Account Directors: Marc Hines, Steffen Guenther
Art Buying: Eva à Wengen
Director Print Production: Bernhard Burg
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Highest Rated

kleenex's picture

Not that great.

kleenex
Activity Score 58793
Web Designer/Developer
kleenex's picture

Not that great.

kleenex
Activity Score 58793
Web Designer/Developer
DDfromSD's picture

Agreed. Maybe I'm dumb, but this concept needed some explaining. I generally take that to be a sign of an ineffective ad.

DDfromSD
Activity Score 12
Copywriter at N/a
Checho's picture

next

Checho
Activity Score 321
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