Already Turned, 1

Agency Network: 
July 2017
Smart: Already Turned, 1


The smart fortwo has one of the smallest turning circles available.

It makes you feel as if you already turned the moment you see a reason to turn. The campaign visualizes this unique benefit in a humorous, disruptive and simple way.

Print advertisement created by BBDO, Germany for Smart, within the category: Automotive.


Turn faster. The smart fortwo.

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Managing Director: Kristoffer Heilemann
Chief Creative Officer / Executive Creative Director: Ton Hollander
Chief Creative Officer: Wolfgang Schneider
Creative Director: Jacobo Concejo
Art Director: Martino Monti
Copywriter: Schakir Islamow
Illustrator: Jesús Fernández
Account Directors: Marc Hines, Steffen Guenther
Art Buying: Eva à Wengen
Director Print Production: Bernhard Burg
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