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Alley, 3

Campaign
Agency Network: 
Published/Aired: 
April 2010
Smart:  Alley, 3

Description

Advertising Agency: BBDO Toronto, Canada

Print advertisement created by BBDO, Canada for Smart, within the category: Automotive.

Caption

Open your mind.

Creative Director: Ian MacKellar
Art Director: Jaimes Zentil
Copywriter: Craig McIntosh
Retouchers: Jano Kirijian, Sam Robbins
Photographer: Shanghoon Jeong
Typographer: Evan Dermit
Senior Account Director: Steve Groh
Account Manager: Andrew Hayes
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thedesignaddict's picture

I like the photography. The line is disconnected from the visual.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Geimima's picture

old

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Adaddicted's picture

not smart enough!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

jsjv's picture

Not a smart line.

jsjv
Activity Score 41
Copywriter at Leo Burnett
CrackerJackFlash's picture

smart

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Spiderbackmonkey's picture

open your mind?...I say, I say, you open your mind so that you can let the gas from this campaign out.

Spiderbackmonkey
Activity Score 4
raulbanderas's picture

i like it

raulbanderas
Activity Score 357
Tommy G.'s picture

Guys, observe closely how the photoshop is bad. I can't believe BBDO approved this.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
perromalo's picture

What I like about the visuals is the fact that the company's photography look and feel hasn't change over the years.

perromalo
Activity Score 429
Creative Director at Mateo&co
Hibon's picture

Bof!

Hibon
Activity Score 3734

Simple ideas are the best !

bknowlden's picture

i LOVE this stuff.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Ted Danson's picture

These look like student ads.

Ted Danson
Activity Score 20
AssassinX's picture

Totally agree...

It's OK... Maybe it's good but definitely not great.

AssassinX
Activity Score 1329
luispiter's picture

wow

luispiter
Activity Score 2756
comunication
rebelscum's picture

Clearly a spec piece the BBDO guys are trying to pass off as genuine.

Too bad it's all been done before.

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

knucklebum's picture

'open your mind' is the global smart tagline.

knucklebum
Activity Score 12
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