90 degress, 2

Agency Network: 
June 2010
Smart:  90 degress, 2


Print advertisement created by Ponto de Criacao, Brazil for Smart, within the category: Automotive.


90 degree parking. Only for smart owners.
Smart. Open your mind.

Advertising Agency: Ponto de Criacao, Brazil
Creative Directors: Ana Paula Marques, Margit Junginger
Copywriter: Margit Junginger
Art Director: Nando Zenari
Photographer: Luis Moretti
Producer: Richard Denami
Art Buyer: Silvana Santos
Account V.P: Cristiano Corrêa
Advertiser's Supervisors: Dimitris Psillakis, Jefferson Ferrarez
Account Manager: Eliana Rocca
Planner: Juliana Nappo
Media Director: Lusia Nicolino
Project Manager: Francine Novo
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Guest's picture

I love it. nice art direction. simple, modern.

TommyO's picture

Nice visualization.

Activity Score 1802
Copywriter |

That's me!

Blashyrkh's picture

Only one ad is enough.

Activity Score 32866
Art Director
jackmancer2017's picture

What is this 90 degree parking? -.^

bmeza88's picture

I don't understand the execution. I think I don't know what 90 degrees parking means. It means parking in reverse where all the cars park in parallel?

Activity Score 54
Ramezani's picture

i like

Activity Score 307
Art Director at Art Director
Guest's picture

so why does the smart allways compare with the good old VW Transporter and not with comparable cars?

gbl's picture

just amazing ads.

Activity Score 447
bzdesign's picture

The impeccable craftsmanship of this design conveys an idea of quality and sophistication.
By correctly using the principals and elements of design with its composition this ad becomes an excellent example of good design. The use of color, shape, space, line and balance and repetition is very professional. As a result the ad is fun and visually appealing to the consumer.
The complimentary color scheme used in this advertisement is very effective. When orange and light blue are compared in the same image it creates a sociable fiery hot combination. The color of orange really pops with a medium blue. Orange itself is mentally stimulating, it demands attention. Orange also can indicate transition or change. On the other hand, blue is a universal color, it conveys importance and confidence.
Shape is the fore-running element in this design project. The figure of the car is describing the car in one position buy showcasing its profile. This shape also indicates the position it is parked in. Yet the outline and license plate shown in
the inside of the shape conveys the idea that parallel parking a car this size is as easy as pulling directly into it from the front.
The amount of positive and negative space in this design is well balanced and draws the eyes to the message at hand. Buy pushing the wording off to the left of the bottom of the page the designer creates movement. Your eye is forced around the outline of the car and back down to the text. If the text were centered the effect would be different. The repetition of horizontal lines in the composition is also very thoughtful.

Activity Score 2
Graphic Designer
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