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Disco

Campaign
Agency Network: 
Published/Aired: 
December 2011
Small World:  Disco

Description

Print advertisement created by BBDO, Switzerland for Small World, within the category: Transport.

Caption

Exciting conversations don't come out of your schoolbook.
Language courses abroad: www.smallworld.ch

Advertising Agency: Wirz BBDO, Zurich, Switzerland
Creative Directors: Thomas Kurzmeyer, Philipp Skrabal
Copywriter: Andi Portmann
Art Directors: Rahel Boesinger, Rob Hartmann
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jackmancer2017's picture

Seems a valid point but I have to think about this one:
http://adsoftheworld.com/media/print/axe_shaved

The Axe ad is pretty good cause you know the two directions it could go to - here it's hard to fill in the blanks to have an exciting text, and I'm not completely convinced that this course is more exciting then what I get from school books, as it gives no argument for that.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
atb2005's picture

Jaap, you don't understand the campaign. It makes perfect sense.

Vis a vis the Axe campaign, it is totally different.

atb2005
Activity Score 13557
Akshay Kuma's picture

I like the idea.

Akshay Kuma
Activity Score 38
simonds08's picture

could have been taken a lot further

simonds08
Activity Score 598
kleenex's picture

not working for me.

kleenex
Activity Score 58633
Web Designer/Developer
Lazarus's picture

Ho hum.

Lazarus
Activity Score 1536
Creative Director
fotdot's picture

I cannot see idea here.

fotdot
Activity Score 673
Creative Director
niniasufle's picture

It's boring

niniasufle
Activity Score 407
Travelmax
pabzi007's picture

nice idea..

pabzi007
Activity Score 108
Copywriter at The Base
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