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levilevi's picture

It is terribly forced. Nonetheless, it conveys the urgency of WWF's mission. An urgency to run to the pet store and buy 40 of these adorable miniature pandas (or adopt one at a zoo if this fictional breed is nearing extinction).

levilevi
Activity Score 58
Web Designer/Developer
Saltsea's picture

Why should this be forced? It tells a truth. This is a lovely and powerful ad. Thumbs up for me!

Saltsea
Activity Score 319
Creative Director
kre8's picture

whoever suggested that small animals were less important?
looks to me like the "strategy" came a long time after the visual.

kre8
Activity Score 979
Copywriter
wgeddes's picture

i definitely want a mini panda. i hope that's what they're selling with this ad.

wgeddes
Activity Score 298
Art Director
ivan's picture

Do they come with a keychain ring. I want one too!

ivan
Creative Director at Ads of the World
mrtalented's picture

looks like a new breed of mini panda. the message is not clear. by the way, real pandas live near bamboos which they eat.

mrtalented
Activity Score 2169
Creative Director
lsadunb's picture

That's the best stuff I've seen from Italy. But not good enough for Cannes.

lsadunb
Activity Score 569
Copywriter
Mr Hughes's picture

I enjoy it. It makes me work a little, and I like that.

Mr Hughes
Activity Score 384
Copywriter
roman-schwienbacher.com's picture

very nice visual !
except the mini pandas, looks weird to me.
but for the first impression, what counts, nice look.

roman-schwienba...
Activity Score 1013
Photographer
Stigset's picture

What does this mean ?! "small animals are as important as big ones" ? yes and so ?!! I understand this is a very cute and funny concept, but what on earth is the purpose?

Stigset
Activity Score 1454
Art Director
roman-schwienbacher.com's picture

they want your monney........

roman-schwienba...
Activity Score 1013
Photographer
Stigset's picture

like 99,9% of all ads...

Stigset
Activity Score 1454
Art Director
Seixas's picture

like 100% of the announcers

Seixas
Activity Score 95
Creative Director |

"What it is. What it was."

Have Heart's picture

I like it.

Have Heart
Activity Score 922
Art Director
ripster's picture

what does this script type do there in the upper right corner

it adds nothing, otherwise a halfway-executed idea

cheers

ripster
Activity Score 152
Other
[not interested]'s picture

I kind of see what this ad is trying to promote... what they're saying is that there are numerous smaller animals currently on the endangered list.

As of the use of the miniature pandas, you might need a use of good eyes to spot them. Anyways, the thought of miniature pandas makes it even adorable.

[not interested]
Guest commenter's picture

You guys better put more intersting things.You should put a panda by its self.you stupid ass shit.

Guest commenter
Guest commenter's picture

You are so stupid,you know that right.put a panda by its self ,but it has to be a mini one ok you get it(understand) right.stupid ass head.

Guest commenter
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