Dog, 1

Agency Network: 
March 2011


Print advertisement created by Out of The Box, India for SM Store, within the category: House, Garden.


A whole new section of vegetarian dog food. SM Store.

Advertising Agency: Out of the Box, New Delhi, India
Art Directors: Viral Pandya, Guneet Pandya
Copywriters: Viral Pandya, Guneet Pandya, Sabu Paul
Photographer: Sunil Gupta
Post Production: Ajay Yadav, Sunil Singh
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Billoughsby's picture

Let's see if I can sneak this in with the Yorkie: Someone on AoTW said recently that this sort of thing, the hand-crafted image, is huge in India. He was very quickly tongue-lashed by some members of AoTW who took what he said in the absolute worst possible way. Well, I think it is worth considering that the Indian audience may appreciate some aspect of this ad that flies by us. -- And that they appreciate it not because we are hip and they are hicks -- which is how the offended guys took it -- but possibly because they see through our own scam, the very worthlessness of some of the things we treasure in ads, where we don't.

Activity Score 5150
Art Director |

That's it.