S&M

Published/Aired: 
August 2007
 S&M
 S&M

Description

Caption

From now on saddle pain is a choice.
Reskin bike patch. Protection against friction.

Advertising Agency: Duval Guillaume Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Director: Sebastien De Valck
Copywriter: Kristof Snels
Graphic Designer: Davy Dooms
Photographer: Koen Demuynck
Account team: Jonathan Moerkens, Matthieu De Winter
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Have Heart's picture

Not bad.

Have Heart
Activity Score 922
Art Director
Martijn's picture

"Duval Guillaume Antwerp, The Netherlands"

Antwerp is not in the Netherlands but in Belgium.

Martijn
Activity Score 1876
Copywriter at nurun |

https://twitter.com/Martijndotfr

ivan's picture

haha, sorry! This is a Freudian slip. I see S&M — I think of Amsterdam. :)

ivan
Creative Director at Ads of the World
CC3's picture

Nice idea, nicely shot

CC3
coronam's picture

what? no way.

coronam
Activity Score 162
Copywriter
Bocaj Moo's picture

This is brillant. Absolutly

Would have shot it more Paris-Roubaix'ish with dust and all that. More pressphoto.

Bocaj Moo
Ad Junkie At Large's picture

hahaha why not, I love it

Ad Junkie At Large
Activity Score 554
Art Director
rekker's picture

something must be burning out of frame?

rekker
postman's picture

This is a good idea, the point is well exaggerated and visualized. But it should be the other way round, I think: Dress one cyclist in a usual gear (with reskin, no pain) and all the others in s/m-style.

postman
Activity Score 951
Other
tjb1970's picture

weak

tjb1970
Activity Score 492
Creative Director
ElChapulin's picture
ElChapulin
ivan's picture

Same agency though.

ivan
Creative Director at Ads of the World
karel's picture

same client also, but different product

karel
Alex4444's picture

Self-indulgent BS.

Alex4444
Activity Score 67
Illustrator
musback's picture

love the idea, don't like the art-direction...
how hard is it to set up this scene with actors in a natural environment? looks so photoshopped, not that i don't like that, but this is too much
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musback
Activity Score 355
Art Director |

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tango's picture

I like the thought.

It'd be funny if the Bondage dude had no seat and he was just sitting on the pole thing. That'd be funny, well to me anyway.

tango
BOOBJOB LOOBCANNON's picture

made me lol.

Excellent.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Davosk's picture

Anybody see a resembelance,
http://adsoftheworld.com/media/print/bioracer_cycling_wear_the_chariot
Same Acency, same location, different product.

Davosk
Activity Score 4811
Art Director
john2france's picture

the same idea done before (i don't remember for what but i'm sure of that)

john2france
Guest's picture

already done for rossignol years ago and much funnier

Guest
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