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bknowlden's picture

I don't know if the line is right, but it's a nice ad. Maybe something more like "follows every curve with unwavering precision" – (Says the art director).

Activity Score 3647
Art Director |


Mr.Top's picture

Yeah, but if it is an offroad car, wouldn't you like to get out of those tracks? I think it doesn't fit the product at all.

Activity Score 728
A.G. Pennypacker's picture

I love this visual. As a child I clearly remember the curves being the one place on those toy tracks where I had the least control and the car would always go flying off the track across the room. This is pretty cool.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Bundy Agency's picture

i reckon Joe will have about 16 of these on his site
i know audi have done it, and ford falcon over here did the TVC but im sure theres plenty of them

Bundy Agency
Activity Score 597
Art Director
oshe's picture

Una buena idea y una buena gráfica, hacen algo bueno.

(buen trabajo)


Activity Score 852
Copywriter |

Lobna's picture

over-used idea
and total control, why isn't it between the right lines? and if it is on purpose, then why isn't it symetrical? :P

Activity Score 52
kurtberengeiger's picture

I second the motion.

Activity Score 7330
Mr. Moustache's picture

excellent idea to clarify what means AWD experience and performance in several Japanese and German vehicles, nice art direction. Very Good.

Mr. Moustache
Activity Score 19
Creative Director
joelapompe's picture

I'm tired of these "deja-vu" stuff... it gives me too much work to do :-) / Facebook : Joelapompe

Activity Score 3991
NYC's picture

you to say where you appear to deja vu of this ad, I look for in his site and nonencounter.

Ummmmmmmmm ????

Very good idea.

Activity Score 11
thirty6chambers's picture

leave the unsharp mask alone if you don't know how to use it!
idea is mediocre at best.

Activity Score 1464
Art Director
EGGO's picture

Poor photoshop in every way possible.

Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Rog's picture

Cool, but done.
And done better.
In Australia.
'nuff said.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

talay's picture

nice idea, but didnt like the retouching... and this ad gives me a misty feeling, the colors, the ambient... could be more entertaining or colorful maybe...

Activity Score 266
mgemini creative works / istanbul
jenm's picture

I like the easiness and the aero-dynamic atmosphere of the idea.
photoshop could definetly be better!

Activity Score 40
jenm's picture

I like the easiness and the aero-dynamic atmosphere of the idea.
photoshop could definetly be better!

Activity Score 40
teenie's picture

I'd have added a better twist to the headline--something to reflect that most people who love to drive probably had a race-car set as a kid. It feels like the visual could be better served with a headline that better reflects the idea.

Activity Score 1894
joelapompe's picture

Dear friend "MFCARS"
this have been done in 2000 in Argentina for Audi.
Advertising Agency: VEGAOLMOSPONCE
you can see it in the Cannes Archive.

Joe / Facebook : Joelapompe

Activity Score 3991
sold's picture

i saw before, and better executed... joelapompe said...

Activity Score 3379
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