Description
Print advertisement created by Wunderman, Chile for Skype, within the category: Electronics, Technology.
Creative Director: Mauricio García
Art Director: Marcelo Moya Ochoa
Copywriter: Francisco González
Illustrator: Marcelo Moya Ochoa
Highest Rated
the beauty in simplicity
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Good simple idea and very nice illustrations.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
the beauty in simplicity
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
This ad I think communicates the idea of 2 people in 2 different places talking to each other as if they're with each other.
The others I'm not sure they do that as well.
This one works because of the very different clothes = for different weather = different places.
The other 2 ads, I see people of different ethnicities, etc. And where I live it's not unusual to see people of different ethnicities communicating, so I don't see 2 different places in those other 2 ads.
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
Good point on the ethnicities aspect.
Theres are cute, but seriously. If you don't know what Skype it doesn't work.
the idea is good only on this one, moreover, for anyone who doesn't know skype, i'm not sure they'll get what is it for...
so, sorry i disagree these are good ads
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