Stadium

Agency Network: 
Published/Aired: 
July 2008
SKY:  Stadium
SKY Print Ad -  Stadium

Description

Print advertisement created by FCB, Brazil for SKY, within the category: Media.

Caption

Spanish Soccer League. The whole world watches.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tiago Pinho
Copywriter: Guilherme Aché
Art Buyer: Érika Sartini
Illustrator: Big Studios
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Highest Rated

RM's picture

I reckon you could actually fit the whole world in that dome! Imagine the talent fee!

RM
Activity Score 419
Copywriter
Zemane's picture

Nice illustration!

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

yvzhn's picture

Kale arkası kasar.

yvzhn
Activity Score 97
Copywriter at DraftFCB Istanbul
Crisp One's picture

this is actually good!

Crisp One
Activity Score 2005
Other at New York
Pete2's picture

It's nice, but a shame the art direction and typography is so heavy-handed.

Pete2
Activity Score 722
Creative Director at munnrabot.com
RM's picture

I reckon you could actually fit the whole world in that dome! Imagine the talent fee!

RM
Activity Score 419
Copywriter
sparky's picture

cool.

sparky
Activity Score 454
Copywriter at M&C Saatchi
jazarah's picture

amazing

jazarah
Activity Score 1262
drunk dave's picture

Not much of a game to watch if you're at the top.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Prof's picture

Really cool, kinda epic too :)

Prof
Activity Score 1449
Copywriter |

Quite really.

EscolaElisava's picture

drunk dave, r u an account trainee?

EscolaElisava
Activity Score 106
zaion trades
Barbara Agatha G.'s picture

Well, I like it. But for another reason: are you guys familiar with Dante's inferno? It is supposed to roughly look like this.
I like the "epic" ( to quote prof) approach and the idea that this image just made the game happening in the "arena" a lot more gladiator-like.
Well done, I guess.

komeketo: I am an Account, was a trainee once. I think the account's approach is important too cause this website is called ads of the world, not creative insight. Ads are made for the general public, not only for awards.

Barbara Agatha G.
Activity Score 70
IMILLE, ad agency
drunk dave's picture

Sarcasm dick wad. Pretty wanky idea, visually intreging, but no real message that fits the line, 'whole world'. Actually just a lot of people watching. Perhaps flags might have helped. And, no, not an account trainee, check Cannes website for more information.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
sloppy4's picture

you're right! i looked up drunk dave account trainee on the cannes site and nothing came up.

sloppy4
Activity Score 1492
drunk dave's picture

I looked up SB and it said retail guru. Congrats.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
sloppy4's picture

some days dd, i'd rather be folding t-shirts.

sloppy4
Activity Score 1492
Nolan's picture

very good!

Nolan
Activity Score 189
Planner
Barbara Agatha G.'s picture

Well, I like it. But for another reason: are you guys familiar with Dante's inferno? It is supposed to roughly look like this.
I like the "epic" ( to quote prof) approach and the idea that this image just made the game happening in the "arena" a lot more gladiator-like.
Well done, I guess.

komeketo: I am an Account, was a trainee once. I think the account's approach is important too cause this website is called ads of the world, not creative insight. Ads are made for the general public, not only for awards.

Barbara Agatha G.
Activity Score 70
IMILLE, ad agency
pixelart's picture

why is everyone in the stadium so excited? there's not a single player on the pitch..

pixelart
Activity Score 27
Art Director
capywriter's picture

the wind makes the flags move, it's half time and the score is 4 - 4.

capywriter
Activity Score 5513
Copywriter at Freelance
Leandro's picture

GP for your comment!

Leandro
Activity Score 117
Art Director
b l o w's picture

this is really cool

b l o w
Activity Score 2
Art Director
dhamorim's picture

Maracanã³³³³³³³

dhamorim
Activity Score 449
Copywriter
philippertl's picture

very nice!

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

monicamexico's picture

Cool idea but the line is weak.

monicamexico
Activity Score 830
andré ™'s picture

Really cool idea, but I'm sure it's missing some players on the field, 24 to be more exactly.

By the way spanish soccer sucks, brazilians rules the world of soccer.

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

Frits Harkema's picture

The whole world is watching ants play with a grain of sand.

Frits Harkema
Activity Score 713
Antwerpen
Kateter's picture

please stop masturbating and make a comment.

Kateter
Activity Score 2029
Copywriter
Eiti's picture

nice concept... it works.
typography and its colors are ugly though.

Eiti
Activity Score 22
onestepahead's picture

the first time i saw the ad, i thought its a Harry Potter movie ad. (the Quidditch worldcup arena lookalike).
JK Rowling please take note ;-)

onestepahead
Activity Score 97
Client Servicing
Adaddicted's picture

If it was a DONE BEFORE, wouldn't have a load of comments above.
I do not think the 'whole world' statement is true, but works...

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

arvin's picture

very good

arvin
Activity Score 341
JHZS's picture

Brazilian soccer rules! And its true its best players play in spanish soccer.

JHZS
Activity Score 43
Kateter's picture

hmmmm.... I thought they play in Italy.

Kateter
Activity Score 2029
Copywriter
karaba's picture

what else ?

karaba
Activity Score 112
Copywriter
Najeeb Aasi's picture

Nice,..... But is that only Sports TV

Najeeb Aasi
Activity Score 7
Art Director at JWT Lahore |

Aasi

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