Pixel destruction, Goalkeeper

Agency Network: 
November 2009
SKY:  Pixel destruction, Goalkeeper


Print advertisement created by 1861 United, Italy for SKY, within the category: Media.


Goodbye low definition

Advertising Agency: 1861united, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Illustrator: Xchanges
Post Production: German Finko
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resul ay's picture

i want to HD goalkeeper :D... not Football pitch

resul ay
Activity Score 78
graphic design / turkey kutahya
monsieurange's picture

I like it. Is simple and says what it has to say.

Activity Score 520
Creative Director
xcreativity's picture

you get confused seeing it, dont like it.

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Geimima's picture

so so so many sports. why soccer?

Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

the_guest's picture

"soccer", as the Americans call it, is THE sport back here :D

Activity Score 173
hufflepoff's picture

I like this. But perhaps could have been done in a different way

Activity Score 430
Art Director at shwing
roel_bogers's picture

Why is there no HD-player with him? It doesn't work like this.

Activity Score 84
Bestpoint Productions
canegiallo's picture

really good

Activity Score 9
Marlus Lau's picture

It has already been done, I just can't recall who did it.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
whatthefudge's picture

Not as strong as the other two, but good enough. And yes, football is THE sport here in Europe – especially in Italy.

Activity Score 1266
hermotsura's picture

my only complaint is that the goal looks very digital. why didn't they just take a picture of a real one???

Activity Score 252
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

Ensamblador's picture

Great idea, but visually landed too short. Maybe the art director is not quite a sports fan. Think it lacks of passion and visual strength.

Activity Score 239
Creative Director at OMM ensamblaideas
archiwan's picture

i totally agree with xcreativity...weak presentation and idea.

Activity Score 55
Other at Assistant Architect, Malaysia
raajkmr's picture

World's first soccer stadium with spot light :)

Activity Score 9
dheeraj4uuu's picture

not that much clear...in this...but nice idea..

Activity Score 34
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