Pixel destruction, Goalkeeper

Campaign
Agency Network: 
Published/Aired: 
November 2009
SKY:  Pixel destruction, Goalkeeper

Description

Print advertisement created by 1861 United, Italy for SKY, within the category: Media.

Caption

Goodbye low definition

Advertising Agency: 1861united, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Illustrator: Xchanges
Post Production: German Finko
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resul ay's picture

i want to HD goalkeeper :D... not Football pitch

resul ay
Activity Score 78
graphic design / turkey kutahya
monsieurange's picture

I like it. Is simple and says what it has to say.

monsieurange
Activity Score 520
Creative Director
xcreativity's picture

you get confused seeing it, dont like it.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Geimima's picture

so so so many sports. why soccer?

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

the_guest's picture

"soccer", as the Americans call it, is THE sport back here :D

the_guest
Activity Score 173
hufflepoff's picture

I like this. But perhaps could have been done in a different way

hufflepoff
Activity Score 430
Art Director at shwing
roel_bogers's picture

Why is there no HD-player with him? It doesn't work like this.

roel_bogers
Activity Score 84
Bestpoint Productions
canegiallo's picture

really good

canegiallo
Activity Score 9
Marlus Lau's picture

It has already been done, I just can't recall who did it.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
whatthefudge's picture

Not as strong as the other two, but good enough. And yes, football is THE sport here in Europe – especially in Italy.

whatthefudge
Activity Score 1266
hermotsura's picture

my only complaint is that the goal looks very digital. why didn't they just take a picture of a real one???

hermotsura
Activity Score 252
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

Ensamblador's picture

Great idea, but visually landed too short. Maybe the art director is not quite a sports fan. Think it lacks of passion and visual strength.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
archiwan's picture

i totally agree with xcreativity...weak presentation and idea.

archiwan
Activity Score 55
Other at Assistant Architect, Malaysia
raajkmr's picture

World's first soccer stadium with spot light :)

raajkmr
Activity Score 9
dheeraj4uuu's picture

not that much clear...in this...but nice idea..

dheeraj4uuu
Activity Score 34
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