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Miracles, Pique

Campaign
Agency Network: 
Published/Aired: 
September 2011
SKY:  Miracles, Pique

Description

Print advertisement created by 1861 United, Italy for SKY, within the category: Media.

Caption

Miracles happen only on Sky Sport.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Giorgio Cignoni
Copywriter: Federico Ghiso
Photographer / Post Producer: Joan Garrigosa
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Bill Me Now's picture

Bad, bad, bad. Looks like someones boss had an idea, and everyone was afraid to tell him how terrible it was. Not funny, not creative, not even making sense...

Bill Me Now
Activity Score 180
dean viii's picture

The religious theme has been done. Headline is weak. Contrived thought.

dean viii
Activity Score 1686
Creative Director
kleenex's picture

Did they have to do so many ad!s?!?!!?

kleenex
Activity Score 58797
Web Designer/Developer
Mike17's picture

I think the right translation should have been "Only on Sky sports make miracles".

Mike17
Activity Score 7
Copywriter
Login.'s picture

really bad

Login.
Activity Score 73
Copywriter at Perfil
love neck's picture

nice art.

love neck
Activity Score 50
Bianconiglio's picture

nice art is not enough in adv

Bianconiglio
Activity Score 406
Copywriter
hoozn's picture

Depends on the product. Afaik theres no viable alternative to Sky Sport in europe, so all they had to do was combining the brand name with some catchy artwork. Mission accomplished, since the artwork is indeed pretty nice.

hoozn
Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Bianconiglio's picture

This is the poorest United campaign I have seen. C'mon guys

Bianconiglio
Activity Score 406
Copywriter
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