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restless_r's picture

nice one ! remind me with ad for poison perfume

restless_r
Activity Score 275
Art Director
Conceptual-eyes's picture

Creepy & contrived.

Conceptual-eyes
Activity Score 1475
Copywriter
Beatboxer's picture

VERY GOOD!!!

Beatboxer
Activity Score 1517
Copywriter
bfrosty's picture

great art direction. where does this campaign go from here though?

bfrosty
Activity Score 102
Copywriter
puppiepoppy's picture

Lameeeee! Hope you guys have seen that Anti-smoking ambient by an agency in Mumbai, India....that is much better, world class!

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

x-men's picture

Like it.

x-men
Activity Score 340
Creative Director
Rog's picture

Nope.
Using the skull metaphor is bad enough...
but the link between graduation and "goodbye".
Come on.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

TopJeff's picture

I like this one. Given the topic, and the audience, they really do need something with some shock value, so I think this works.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

TopJeff
Activity Score 479
Marketing Manager
Rog's picture

TopJeff, if you consider this 'shock' value...

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

PaulyG_fill in the blank's picture

It's got a little shock value, but nothing compared to the MADD ad on here a long time ago, which had the girl all bloodied lying through the frame of her graduation photo, which was made to look like a windshield.

PaulyG_fill in ...
Activity Score 1148
Copywriter
communicator's picture

Hail the art director!!!

communicator
Activity Score 28
Copywriter |

let's say it better!

Joe76's picture

I think this is great.

Joe76
Activity Score 762
Art Director
brandsurgeon's picture

Shock value, yeah. But where's the shock when there's no immediate impact? was this field-tested?
---

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

fauxjebus's picture

OH MY GOD it looks like a skull!!!!!

How does this motivate anyone to not drink & drive?

Forced and weak.

fauxjebus
Activity Score 501
Art Director at Trigger
Rog's picture

Thank you, Jebus!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kyao888's picture

Awesome!

-----------------------------
Preface Media, Inc.
Online Rich Media Solutions
URL: www.PrefaceMedia.com
Email: media@prefacemedia.com

kyao888
Activity Score 127
Creative Director |

-----------------------------------
Preface Media, Inc.
eCatalog|ePages|Virtual 3D|LocateMe
URL: www.PrefaceMedia.com

Surly creative director's picture

Im wicked drunk right now, and typing from a car on my blackberry.

Surly creative ...
Activity Score 140
Creative Director
blacksmurf's picture

if u want a great skull composing, look at "ruanda 1994" from lowe milan.
this is strange and forced art direction.

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

knight2hunt's picture

forced salvador dali

knight2hunt
Activity Score 139
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