Owl

Campaign
Agency Network: 
Published/Aired: 
February 2010
Skoda:  Owl

Description

Print advertisement created by Leagas Delaney, Czechia for Skoda, within the category: Automotive.

Caption

It’s not nature who should adapt. Skoda Auto. Disposing of old cars and car parts property.

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Pauline Kerleroux
Copywriters: Tereza Sverakova, Igor Paleta
Photographer: Goran Tacevski
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ek kanya's picture

superb art. dont have the time to thnk what the concept was...

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

ek kanya's picture

love the idea. glad skoda is doing this kind of stuff. wish more comapnies actually FELT this kid of stuff. way to go, guys at Leagas!

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

hermotsura's picture

like the artwork, not sure if the message is strong enough: those chums look all too happy in all three executions...

in this particular one lighting is a bit off, it's basically coming from a bunch of directions: there's the "mysterious" shining through the trees (which they've pushed too far in my opinion), then there's the cheerful sunny sky (left) and then, yet again, the car (and especially the owl) is lit up from the front. make up your mind, will ye?

hermotsura
Activity Score 252
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

xcreativity's picture

dont like the artwork, and the concept to be honest is basic

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

CrackerJackFlash's picture

totally disagree.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

whatthefudge's picture

CrackerJack is completely right. The art is outstanding.

whatthefudge
Activity Score 1266
kagzmainah's picture

its brilliant!

kagzmainah
Activity Score 629
Graphic Designer
alexander_bickov's picture

Lovely photography work

alexander_bickov
Activity Score 3281
Matador's picture

very nicely done

Matador
Activity Score 4
Art Director
ABcreatives's picture

Brilliant execution. Concept doesn't seem to be strong enough though!

ABcreatives
Activity Score 32
sonyx's picture

lovely!

sonyx
Activity Score 45
brandingworthspreading's picture

Brilliant execution. Great way to advertise the fact that they are disposing from old cars in a proper way.

brandingworthsp...
Activity Score 646
Copywriter at brandingworthspreading.com |

Blog | Twitter

Dzsoi's picture

I guess it is not 'paroperly' or 'property' but 'properly'.

I am so fcking in love with the idea as well as with the art. This is an original, very strong message with the perfect line. 10/10.

Dzsoi
Activity Score 8603
Copywriter
jazzlgp's picture

muy buen arte, muy buena foto... el efecto de la luz, buenísimo

jazzlgp
Activity Score 49
Copywriter at Insight Publicidad |

Jazz G.

dreamer_'s picture

Impecable direccin de arte.

dreamer_
Activity Score 161
Art Director at UADE
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