Description
Print advertisement created by Leagas Delaney, Germany for Skoda, within the category: Automotive.
The new Skoda Yeti. Winner of the EURO NCAP Safety Test.
Creative Directors: Oliver Grandt
Art Director: Oliver Grandt
Copywriters: Willy Kaussen, Jan Wiendieck
Illustrator: Michael Ohnrich
Graphic designer: Philipp Aukenthaler
Account Managers: Tjarko Horstmann, Meike Gangfuss, Annekatrin Seifert
Great idea!
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simply clever..
TAMER SAMY
www.leapstudios.net

It is not responsible, despite the good ad.

Nice job. Well done.
good
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~ Quite obviously, I have gathered no moss ! ~
Call me a naysayer or a nitpicker, but this ad makes no sense. It's not a good exaggeration. If your car could do this when impacting a concrete block, you'd be mush they could scrape off the intact interior. Crashed cars look so awful because the metal folds to slow down the impact, thus decreasing the impact on you. Maybe I'm being to literal.
Just my $ 0.02.