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NCAP safety test

Agency Network: 
Published/Aired: 
October 2009
Skoda:  NCAP safety test
Skoda Print Ad -  NCAP safety test

Description

Print advertisement created by Leagas Delaney, Germany for Skoda, within the category: Automotive.

Caption

The new Skoda Yeti. Winner of the EURO NCAP Safety Test.

Advertising Agency: Leagas Delaney Hamburg, Germany
Creative Directors: Oliver Grandt
Art Director: Oliver Grandt
Copywriters: Willy Kaussen, Jan Wiendieck
Illustrator: Michael Ohnrich
Graphic designer: Philipp Aukenthaler
Account Managers: Tjarko Horstmann, Meike Gangfuss, Annekatrin Seifert
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silvi's picture

yea! That´s right. You can do it!

silvi
Activity Score 4170
Copywriter
mikeelrapido's picture

Great idea!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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tamer samy's picture

simply clever..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

zaina's picture

smart and direct design

zaina
Activity Score 85
Graphic Designer at designing agency
kurtberengeiger's picture

Cayenne Milan take note. This is how it's done.

kurtberengeiger
Activity Score 7344
Copywriter
Guest's picture

It is not responsible, despite the good ad.

Guest
Guest's picture

Nice job. Well done.

Guest
lucdesaulniers's picture

Love it!

lucdesaulniers
Activity Score 1145
SoCH_TO's picture

Nice !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

rolling.stone's picture

good

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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frahor's picture

Cool idea :-) (dispite of the fact every 5* car is a winner)

frahor
Activity Score 14
Copywriter
ffffffwhat's picture

Call me a naysayer or a nitpicker, but this ad makes no sense. It's not a good exaggeration. If your car could do this when impacting a concrete block, you'd be mush they could scrape off the intact interior. Crashed cars look so awful because the metal folds to slow down the impact, thus decreasing the impact on you. Maybe I'm being to literal.

Just my $ 0.02.

ffffffwhat
Activity Score 261
Art Director
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