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Guest's picture

bad

Guest
Sara-Lee's picture

weird and very unclear.

Sara-Lee
Activity Score 18
Hyper Island, Sweden
j4son's picture

huh?

j4son
Activity Score 266
Copywriter
samwanzer28's picture

Looks like the car hasn't been used for long time to have bats hanging on the rearview mirror. Doesn't make you think of the ultrasound.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

Madibaman's picture

Hahaha... I never thought of it that way. That's funny. But yeah, I get where the idea's headed but somehow, it just falls short of effectively delivering the message. If you really have to use the bats, I'd rather have them hang off the back of the car (where the sensors are anyway) than off the rearview mirror.

Madibaman
Activity Score 110
Creative Director
AmigoInvisible's picture

I like the bat metaphor because it goes seamlessly with the concept of "ultrasound-aided" parking, I am just not too sure this is the best way to show it.

AmigoInvisible
Activity Score 195
chinaski's picture

i agree.

chinaski
Activity Score 951
Copywriter
Guest's picture

I agrees with "I like the bat metaphor because it goes seamlessly with the concept of "ultrasound-aided" parking, I am just not too sure this is the best way to show it."

Guest
ginu's picture

Can someone explain me this.... wotz the rol of bats here.....??

ginu
Activity Score 140
Web Designer/Developer at chennai
Guest's picture

I think bats can hear ultra sound. That's why bats are there.

Guest
Guest's picture

Not as good as other Skoda ads

Guest
Guest's picture

The fact it has ultrasound parking attracts bats? Come on... :)

Guest
Guest's picture

For me the idea is quite clear and valid.

It's so easy to sneer at something. Those people who don't see the link between bats and ultrasound maybe afflicted with an lack of intelligence.

Guest
Sara-Lee's picture

People, including me, are stupid and that's why the message needs to be more clear. It's as simple as that.

Sara-Lee
Activity Score 18
Hyper Island, Sweden
Guest's picture

You must be really stupid. That's for sure.

P/S do not read the economist ads!

Guest
Guest's picture

Its a simple ad.

Guest
Guest's picture

all guys are very jealous and arrogant. are you jvm-guys?

leagas is a very good agency.

i like this ad. its a very clear ad. some people would be better in a butchers shop and not in a agency...

Guest
TRICKY's picture

too easy

TRICKY
Activity Score 3790
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

If you understand it, you'll like it

Guest
Temple's picture

We smell ghost.

Temple
Activity Score 10883
Creative Director
Dale's picture

Maybe I'm not watching enough of the National Geographic channel, but don't bats use echo location? Ultrasounds are for pregnant ladies. Maybe it's a translation error, but still. Those errors shouldn't happen if an agency wants to be taken seriously.

It's not a great idea and it's executed poorly. Bats hanging on the rearview mirror is creepy in the not good and memorable way.

Dale
Activity Score 366
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

It's not a great idea and it's executed poorly. Bats hanging on the rearview mirror is creepy in the not good and memorable way.

- The only thing more rare than a good ad is a good guest comment -

Who do you think you are to decide that?

Guest
theanc's picture
theanc
Activity Score 2778
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

Shouldn't they be hanging off the bumper, for it to make even a little bit of sense?

Even if they were, I'd still hate it.

Guest
Guest's picture

Pls explian this ad its very unclear thought or here bats are symbolize for wat?????????????

Guest
FernandoFrangi's picture

Bats are blind, they guide themselves by the sound.

FernandoFrangi
Activity Score 63
Art Director
Chapulin Colorado's picture

Batmóvil

- Un error se comete al equivocarse.

Chapulin Colorado
Activity Score 150

- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido

Guest's picture

It is very clear to me & I like it very much!

Guest
jayann's picture

I got the idea at first glance...and I like it overall!

jayann
Activity Score 8
Creative Director at Creative Director |

"Seeing the invisible is my job"

Guest's picture

ddddddddddd gr8

Guest
FernandoFrangi's picture

Execution could be better, the idea is not bad But, does a bounch of bats hanged from the mirror sells??

"WTF??? if a bat gets in my car i'd probably kill many people couse i'd panic" sais my girlfriends mother ATM....

Excuse her...

FernandoFrangi
Activity Score 63
Art Director
PERP's picture

It is so stupid it calls attention, the question here is attention from ho? Skoda buyers? Really?

PERP
Activity Score 427
Art Director |

.: look for the green giant on the label :.

Guest's picture

why so unrated , is a very good comparation , the bats sensors are very good

Guest
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