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Aida

Agency Network: 
Published/Aired: 
June 2008
Skoda:  Aida
Skoda Print Ad -  Aida

Description

Print advertisement created by Cayenne, Italy for Skoda, within the category: Automotive.

Caption

Skoda. Sponsor of the Aida and the whole Areniano Festival.

Advertising Agency: Cayenne Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Andrea Gasparotti
Copywriter: Giacomo Sebregondi
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esteb's picture

Don't get it

esteb
Activity Score 673
art
shrrr's picture

me neither :|

shrrr
Activity Score 69
creative/copywriter ; BBDO Cairo
Mezooo's picture

the skoda logo is hidden between the hieroglyphics... (for those who didn't get it)

really really bad ad!

doesn't put any value to the brand! hope it wasn't published...

Mezooo
Activity Score 174
Gießen/Germany
sloppy4's picture

simply unclever

sloppy4
Activity Score 1492
edtv's picture

yeah, second column. But for me - SG1 :))))

edtv
Activity Score 8
shrrr's picture

pfffffffff

shrrr
Activity Score 69
creative/copywriter ; BBDO Cairo
kbahey's picture

Perhaps the connection, is that Aida is an opera about an Ethiopian princess that was captured by the Egyptian and made into a slave. The opera was commission by the Khedive, ruler of Egypt in the last half of the 1800s.

Hence the Egyptian connection, in addition to hiding the logo.

kbahey
matks's picture

It is so far. Nobody will get the message from this ad.

matks
Activity Score 482
Advertising
simon.gross's picture

Wow! 100% boring!

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Hardy's picture

Well, I'm happy to say I got it from the first! :)

Maybe because there was a lot of talk of Aida in local press a few years back, thare was some grand scenography, all in the open, bla, bla...

It took me a few seconds to locate the logo but I think it is clever and works quite well considering all thing involved.

The only question is (obviously) how many people in the public would know what Aida is about?

____________________________________

Hardy
Activity Score 42
Graphic Designer |

He who dares wins!

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