Brussels Sprout

Agency Network: 
March 2018
Sklizeno: Brussels Sprout


The new campaign for Sklizeno captures an insight every parent can relate to - the true feelings of their kids towards vegetables. Therefore, the truer the taste, the truer the feelings.

Kids who don’t like vegetables usually hide them somewhere so they don’t have to eat them. But what happens when the very same kids are served vegetables from Sklizeno that has even more taste? Real taste brings real hate.​

Print advertisement created by McCann, Czechia for Sklizeno, within the category: Retail Services.


Real taste, real hate. So natural. Sorry, kids.

Advertising Agency: McCann, Prague, Czechia
Chief Creative Officer: Razvan Capanescu
Group Creative Director: Klára Palmer
Art Director: Ondřej Kroupa
Copywriter: Ivan Soukup
Production House: Creative Embassy
Producer: Štěpán Šikl, Petr Oplatka
Photographer: Pavel Hejný
Photographer's Assistant: Antonín Blažek
Retoucher: Michal Felgr
Account Director: Martina Hejdová
Account Managers: Lucie Srbková, Šárka Veselá
Strategic Planner: Lucie Rust
DTP: Benjamin Mulderer
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kleenex's picture

Could be better

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