Advertisement

Fly

Campaign
Agency Network: 
Published/Aired: 
August 2009
Skins:  Fly

Description

Print advertisement created by The Furnace, Australia for Skins, within the category: Fashion.

Caption

Ride harder.

Advertising Agency: The Furnace, Sydney, Australia
Creative Director: Rob Martin Murphy
Art Director: Chad McKenzie
Copywriter: Sean Birk
Photographer: Danny Eastwood
Head of Art: Paul Fenton
Group Account Director: Amy Cadwallader
Account Manager: Julia Thomas
Log in to post comments

Highest Rated

Guest's picture

wow these helmets must be really unsafe!, great photo/image - but not a great message.

Guest
Guest's picture

TRY HARDER

Guest
Blashyrkh's picture

I like 'em all but only one does the job too. The only thing that changes is the bicycle helmet color, the insect is too small to make the difference.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

don't get it

Guest
Guest's picture

that fly must be from hard metal to stay in tact like that

Guest
Guest's picture

vieja la talla y hecha

Guest
adbrandetc's picture

My only comment is that the line shouldn't be "Ride Harder" it should be " Fly Faster or " Fly."

It seems like they over killed the intention of it being a helmet, and I think you get it.. and at first glance I was confused and thought it was a bullet in each frame but clearly in a magazine you'd get it. I still think fly would be better because it would connote speed.

adbrandetc
Activity Score 66
Art Director at Elephantik
Guest's picture

Can't be much of a helmet if that's what a fly does. Think harder.

Guest
Guest's picture

If the fly has gone through the helmet it has also gone through this riders brains...DUH!

Guest
Guest's picture

wow these helmets must be really unsafe!, great photo/image - but not a great message.

Guest
Guest's picture

Execution similar to Alka Seltzer scam from Thailand.

Guest
Guest's picture

it's not an ad for helmet bike.. jackass**

Guest
mrckais's picture

yep, this is for biking shorts, but anyway, is a little bit confusing, i'm a biker, but is still confusing

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

Ok, let me get this straight---- the ad is for biking shorts that allow you to go so fast that if you come in contact with an insect, it will murder you. Not just kill you, but leave 2 EXIT wounds through your helmet, which you bought from a different company? Is that about right?

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement