Description
Print advertisement created by Advantage, Indonesia for Skin White Whitening Lotion, within the category: Health.
Creative Director: Rajesh Menon
Art Director: Duvan Desela
Copywriter: Moksa Jiwadana
Producer: Endah Juliastuti
Photographer: Jerry Aurum
Not Clever ..
Himanshu Prabhakar

cute

A whitening lotion? You use it and then you turn into MJ? Didn't understand the product.

campaign not for black beatiful queens!
clever and simple
love what you do and do what you love
Simple but not clever man.
Himanshu Prabhakar

will be better an image of michael jackson

i wonder y the product had to be there. otherwise it wud have worked out wel.

nice work
Come on guys...
Are you kidding me?
What an interesting product it is...
and an interesting world;
some people try to have dark skin with sunbath,
and rest want opposite...
And what an interesting comment it is now...


this is a horrible ad for a horrible product. you people need to raise your moral compass... TERRIBLE. this is a testimony to racism.

clever, maybe with a line it would be much better

Done before
thisisadv.blogspot.com

It really isn't a racist product, I mean yeah it is used for one racial demographic but so are other products. This wouldn't work on someone who is black trying to look white. It is for people (like myself) who are already white and want to even out their tones (because face/hands often get darker than the rest of our body and you tend to look two toned on occasion, or maybe even for awkward tan lines). Cool your jets.
wah bagus kl yg bikin orang indonesia ini udah bagus...
i thought it was good.. i love it..

If this product is for maintaining your even skin tone it is not coming out in the ad. What the ad says about the product is very direct and unquestionable: It turns blacks to whites. That is extremely racist.

I think it is to the point of what the product it is selling. Whether or not it is "morally" correct is not an issue.
Soak it up my brown brothers!