Agency Network: 
Published/Aired: 
July 2010
Skin White Whitening Lotion:  Queen
Skin White Whitening Lotion Print Ad -  Queen

Description

Print advertisement created by Advantage, Indonesia for Skin White Whitening Lotion, within the category: Health.

Advertising Agency: Advantage Advertising, Jakarta, Indonesia
Creative Director: Rajesh Menon
Art Director: Duvan Desela
Copywriter: Moksa Jiwadana
Producer: Endah Juliastuti
Photographer: Jerry Aurum
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Highest Rated

Chris's picture

whitening lotion, thought this was popular just in japan.

Chris
Activity Score 1935
Art Director
SAM75's picture

Betrayal

SAM75
Activity Score 220
himanshu prabhakar's picture

Not Clever ..

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Adaddicted's picture

checkmate!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

cute

Guest
Guest's picture

A whitening lotion? You use it and then you turn into MJ? Didn't understand the product.

Guest
Guest's picture

campaign not for black beatiful queens!

Guest
Robwanali's picture

clever and simple

Robwanali
Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

himanshu prabhakar's picture

Simple but not clever man.

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Guest's picture

Sure its clever, coz its fit with society complex mind, everybody wants to have white skin, especially in Indonesia...

Guest
Guest's picture

will be better an image of michael jackson

Guest
Guest's picture

hahahahahahahahhahahahahahahahahaha

Guest
ichan's picture

hmmmm??? my eyebrow is raised...

ichan
Activity Score 80
Guest's picture

i wonder y the product had to be there. otherwise it wud have worked out wel.

Guest
Guest's picture

nice work

Guest
sandipkayal's picture

nice job

sandipkayal
Activity Score 274
Art Director at LOWE LINTAS |

a CREATIVE drop

huh's picture

okay... not very clever, not very weak

huh
Activity Score 18
Copywriter |

--
((((()))))

Hiperion's picture

Come on guys...
Are you kidding me?

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
cef's picture

What an interesting product it is...
and an interesting world;
some people try to have dark skin with sunbath,
and rest want opposite...
And what an interesting comment it is now...

cef
Activity Score 547
Copywriter
Guest's picture
Guest
JopyCunior's picture

i could think of at least 5 ways to improve it. not good.

JopyCunior
Activity Score 223
Copywriter
Guest's picture

this is a horrible ad for a horrible product. you people need to raise your moral compass... TERRIBLE. this is a testimony to racism.

Guest
Prime83's picture

Quiero llorar.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Guest's picture

clever, maybe with a line it would be much better

Guest
Guest's picture

Done before

thisisadv.blogspot.com

Guest
Corbeen's picture

stupid connection.

Corbeen
Activity Score 1095
Guest's picture

It really isn't a racist product, I mean yeah it is used for one racial demographic but so are other products. This wouldn't work on someone who is black trying to look white. It is for people (like myself) who are already white and want to even out their tones (because face/hands often get darker than the rest of our body and you tend to look two toned on occasion, or maybe even for awkward tan lines). Cool your jets.

Guest
agung_louis's picture

wah bagus kl yg bikin orang indonesia ini udah bagus...
i thought it was good.. i love it..

agung_louis
Activity Score 10
Art Director at Skytech_innovation
Guest's picture

If this product is for maintaining your even skin tone it is not coming out in the ad. What the ad says about the product is very direct and unquestionable: It turns blacks to whites. That is extremely racist.

Guest
Guest's picture

I think it is to the point of what the product it is selling. Whether or not it is "morally" correct is not an issue.
Soak it up my brown brothers!

Guest
Chris's picture

whitening lotion, thought this was popular just in japan.

Chris
Activity Score 1935
Art Director
velle's picture

LOL. i dont know why i LOL'd at that. gay much?

velle
Activity Score 1550
Copywriter
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