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Skin

Agency Network: 
Published/Aired: 
April 2008
 Skin
 Skin

Description

Caption

Warm clothing is like a part of the body. You can’t live without it.
This winter donate.

Advertising Agency: McCann Erickson, São Paulo, Brazil
Creative Directors: Adriana Cury, Milton Mastrocessario, Ana Clelia Quarto
Art Director: Fernando Saú
Copywriter: Giovana Madalosso
Illustrator: 6B Studio
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miko1aj's picture

I like it very much. Good thought and execution makes it really outstanding in social campaign field.

miko1aj
Activity Score 3086
fpiucco's picture

fpiucco

Duca! Good idea and execution...

http://fabiopiucco.carbonmade.com/

fpiucco
Activity Score 224
Art Director at Paim Comunicação |

fpiucco

jazarah's picture

interesting, but too scientific

jazarah
Activity Score 1262
daniel ieraci's picture

The idea is fine but the execution is what grabbed me.

daniel ieraci
Activity Score 333
Art Director
postman's picture

I like this kind of visual; the scientific approach makes it interesting for me. The red material does not fit in for it has a different perspective, though.
As for the line - it feels a bit too strong, although it matches the visual, I have to admit.

postman
Activity Score 951
Other
dico's picture

excellent!

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

gbl's picture

fantastic art execution. the line could be better.

gbl
Activity Score 451
Copy
kalpesh78's picture

loved the ad but it should have been 2nd skin for the cold days or something...
the line is toooo forced.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

SeanMartin's picture

Sorry, no. Who's the target market? How does this ad even come close to identifying and capturing them? It's an AD coming up with something terribly clever for cleverness's own sake, nothing more.

SeanMartin
Big Friendly Monster 822's picture

I totally agree with SeanMartin...i put myself as a consumer and an below average intlectual person may not even get it even if reading the copy. But it's an interesting ad with a nice art direction..

Big Friendly Mo...
Activity Score 159
Art Director
rajjainindore's picture

CATCHY!!... very nice thought...but the visual is all fail if not backed up by copy..

rajjainindore
Activity Score 14
Graphic Designer
icarodoria's picture

I like this.

icarodoria
Activity Score 66
New York
yojimbo's picture

great work.

yojimbo
Activity Score 58
Creative Director
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