Description
Print advertisement created by Twenty20, Australia for Skil, within the category: Electronics, Technology.
I’m gunna get around to it.” Gotta Gunna? Getta Skil.
Creative Director: Fysh Rutherford
Art Director: Andrew Panozzo
Copywriter: Matt Ellis
Digital Media Developer: Nick Vargheese
Media Planner: Buyer Jane Cook / Media Kitchen
average work.. art direction the striking colors arent that good and thats where i say art could've been a lot better...
| everartz |
Seriously, this is a below par campaign. Art directionally it feels really dated, whilst the copy, as mentioned earlier, is grammatically incorrect. Living and working in Sydney, I've come to expect more from Australian advertising agencies, and I certainly would have expected more from a team under the creative directorship of Fysh Rutherford. Very disappointed.
Sorry, I also meant to say that the idea is great, the insight is spot on, it's the execution that is wrong.
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