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Oil drum

Agency Network: 
Published/Aired: 
January 2010
Skeena:  Oil drum
Skeena Print Ad -  Oil drum

Description

Print advertisement created by Rethink, Canada for Skeena, within the category: Food.

Caption

Our greatest natural resource isn’t oil.
It’s salmon—the lifeblood of the Northwest’s economy and communities. The propose Enbridge oil pipeline through the Skeena threatens this irreplaceable resource. It will cross more than a 1,000 streams and rivers, and risk supertanker oil spills as massive as the Exxon Valdez. Find out more at SkeenaWild.org

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Yusong Zhang
Copywriter: Abeer Verma
Producer: Jim Leith
Retoucher: Richard Parkes
Photographer: Hans Sipma
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Highest Rated

bukaccio's picture

cool idea

bukaccio
Activity Score 75
IMPACT/BBDO
CrackerJackFlash's picture

sweet

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

alexander_bickov's picture

Done

alexander_bickov
Activity Score 3281
morse's picture

Good idea, but execution looks fake.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mikeelrapido's picture

Nice.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Brain-Art's picture

Not strong enough

Brain-Art
Activity Score 1101
Graphic Designer
Todster35's picture

I like the idea, but agree it looks fake. There's also a typo in the body copy.

Todster35
Activity Score 94
Copywriter at Bray Leino |

DevonDan

satrianee's picture

I would love it better if the "brands" showed a little more.

satrianee
Activity Score 3748
art.vs.commerce's picture

It's quite obviously not oil when you have wild salmon written all over the cans.

art.vs.commerce
Activity Score 566
Art Director
Pombooie's picture

Yep. Like it. Shame about the glaringly obvious typo!

Pombooie
Activity Score 407
bukaccio's picture

cool idea

bukaccio
Activity Score 75
IMPACT/BBDO
NomadDCLXVI's picture

I like this idea. Only I have doubts about execution, it seems way too close to the barrel. I guess it would be stronger if it would still look bit more like three cans placed one on another what looks like barrel. and there was no need for that concrete background to make this metaphor stronger - via versus it mess this metaphor up a little.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

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